A SWOT and marketing analysis of Virgin Media

A SWOT and marketing analysis of Virgin Media Services marketing are a form of marketing which focuses on selling services. Services can be tricky to sell and the marketing approach for them is much different than the approach for products. Some companies offer both products and services and must use a mixture of styles; for example, a store which sells phone also tends to offer services such as helping people select phone as contract and providing broadband service and phone repair. Such a store must market both its products and the supporting services it offers to appeal to customers. When people market services, the goal is not to get customers to buy a product, but to get people to do business with a particular company, often in a specific location. For example, virgin media offers broadband and internet service: It provides phone, internet and TV service for the customers, both on-site and in to-go form in many cases. When the company markets itself, it must convince people that it is preferable to other broadband and that its facility is worth the trip. Virgin Media is an innovative new media company that was formed as a result of a merger between NTL and Telewest and then a re-branding as Virgin Media. Its main strength lies in the branding and the innovation that the name Virgin offers. Internally, Virgin Media is the only company in the United Kingdom that offers all four of the main media services, i.e. digital television, broadband, fixed line telephone and mobile phone packages. The ability to offer these products all together in one bundle is the unique selling point of Virgin Media and clearly sets the company apart from its competitors. Swot analysis Swot analysis is the most important and first stage of planning. It is a feedback mechanism to make new strategies for any organisation. Strengths, Weaknesses, Opportunities and Threats are the four components of a swot analysis. Weaknesses and Strengths are correlated and examine the internal part of the business analysis whereas Opportunities and Threats deal with the external environment of business operation. Weaknesses and strengths refer to aspect of marketing, finance, manufacturing or organisational structure. Swot analysis helps clarifies the objectives of the organisation Strengths In offering these combined services, the company has substantial economies of scale as it is able to combine many of its generic roles such as administration and finance, thus allowing the company to price more competitively for the benefit of its customers. Due to its perceived leading brand name in the media, Virgin Media has managed to secure an ongoing contract with Sky, extending further still its inclusive offering to its customers. Technical ability and infrastructure are also two of the key internal strengths of the company, which have been exploited to produce a market leading position. Weaknesses Despite this, the company does have some internal weaknesses that need to be managed. The merger between NTL and Telewest is still relatively new and there are cultural clashes between the two styles and the emerging Virgin style. In recent years, there have been several redundancies and outsourcing of customer services, in an attempt to bring down costs. This has resulted in a degree of unsettled behaviour and lack of loyalty from staff. Due to the size and complexity of the growing organisation, there are likely to be ongoing conflicts which will need to be managed if this cultural shift is not to impact on the customer experience. Opportunities and Threats Externally, the opportunities and threats facing Virgin Media are ever changing. The media sector is developing an exceptionally fast pace, resulting in both opportunities and threats for companies such as Virgin Media. Opportunities are widely available for Virgin Media, predominantly in offering value added services such as online gaming or more reliable broadband connections. Bundling these media services together, as Virgin Media has already done offers yet further opportunities within the media sector, in terms of grasping greater market share. Consumers like simple, one-stop shopping when it comes to the media options available; this is something that Virgin Media can continue to exploit, particularly now that it has signed an agreement with Sky. Threats to Virgin Media come from other similar media companies such as Orange or BT who remain as large players in the market. In particular, Virgin Media is rumoured to have difficulties with its infrastructure reliability, which could potentially allow competitors such as BT to increase market share. The media sector as a whole is extremely fast moving; therefore, the main threat is that Virgin Media may fail to keep pace, thus losing its customer base to another more innovative company. The flower of service Facilitating elements(services) Information: Customers often require information about how to obtain and use a product and services. They may also need remainders and documentation. Example, Of virgin broadband information services are: Direction to service site and using instruction, warning and insurance, terms and condition of services. Order taking: Many goods and services must be ordered or reserved in advance. Customer needs to know what available and may want to secure commitment to delivery Billing:How much do I owe you? .Customers deserve clear, accurate and intelligible bills and statements. Payment: Customer may pay faster and more cheerfully if Virgin makes transactions simple and convenient for them. 2) Enhancing services: Consultation: Value can be added to goods and services by offering advice and consultation. Safe keeping: Customers prefer not to worry about looking after the personal possessions that they bring with them to a service site. Exceptions: Customers appreciate some flexibility in a business when they make special request. They expect it when not everything goes according to plan. Hospitality: Customers who invest time and effort in visiting a business and using its services deserve to be treated as welcome guests. User Preparation When implementing new system, it is important that personnel, employees, managers and others in the organization are prepared for it. This process is also called process of readying the decision makers, managers, employees, and stakeholders for a new system. In this regard, user training becomes very essential, because without it the success of the system cannot be guaranteed. This process of user preparation is planned and executed properly and involved a lot of arrangement, and consideration (Stair Reynolds, 2008). Virgin Media, the UKs leading fibre-optic broadband provider currently has almost 60,000 SME and public sector broadband clients, but has announced that it is looking to grow this significantly. Virgin Media has unveiled plans to target the small and medium business customers of its rival broadband giant BT. The move comes soon after BTs commitment to undercut Virgin Medias residential super-fast broadband prices, with its new fibre-optic broadband service which BT is rolling out this year. There is a very big market up for grabs, as small and medium-sized enterprises (SMEs) spend about  £18bn a year on IT and telecoms. Virgin Media currently have revenues of about  £600m pa from business broadband customers and this is forecast to rise to about  £1bn pa in three to five years. Virgin Media chief operating officer Andrew Barron said: This is another step forwards. Weve been working in the business division for 18 months on getting the business processes to the right level. Weve improved it dramatically. We can use the fibre-optic network to differentiate ourselves. Marketing communication Mix: The marketing mix is the set of controllable tacticle marketing tools that the firm blends to produce the Response it wants in the target market (Melewar. T.C., Saunders.J, 2000) Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers directly or indirectly about the products and brands that they sell. A company s total marketing communication mix also called promotion mix (Kotler, 2005) consists of specific blending of advertising, personal selling, sales promotion, public relations, and direct marketing tools that are used by company to pursue its advertising and marketing objectives. The marketing communication activities which contribute to the marketing of any new or existing product: by creating awareness of the brand; linking the right associations to the products image in the consumers memory, facilitating stronger consumer-product connection etc. Current extended marketing mix marketing mix. People People is one of the elements of service marketing mix. People define a service.. In case of service marketing, people can make or break an organization. Thus virgin media nowadays are involved into specially getting their staff trained in interpersonal skills and customer service with a focus towards customer satisfaction. In fact many companies have to undergo accreditation to show that their staffs are better than the rest. Definitely a USP in case of services. Process Service process is the way in which a service is delivered to the end customer. The process of a service company such as virgin media in delivering its product is of utmost importance. It is also a critical component in the service blueprint, wherein before establishing the service, the company defines exactly what should be the process of the service product reaching the end customer. Physical Evidence The last element in the service marketing mix is a very important element. As said before, services are intangible in nature. However, to create a better customer experience tangible elements are also delivered with the service. Physical evidence is used as a differentiator in service marketing. This is the service marketing mix (7p) which is also known as the extended marketing mix Position Positioning in different areas is not always easy (I can say it is too difficult). Virgin Group was aware of the difficulties so they had to think about the Virgin brand name. They have never entered in a business before doing solid researches and analysis. They have reviewed the industry and tried to look from customers eyes. They were aware of the trade-offs they had to think before entering a new business venture and they have never underestimated the risks behind new entrance. Advertising Virgin Media launched to much fanfare in February 2007, with a public relations event and an expensive advertising campaign which covered major UK television channels, newspapers and billboards. In an effort to increase awareness of the group and its services, Virgin Medias campaign used bright red colours to portray its brand image. Recent[update] television advertising featured actress Uma Thurman and comedienne Ruby Wax, and currently[update] features actor Samuel L Jackson, whilst the print advertising features bold typography. Virgin Media also sponsored the Channel 4 reality TV show Big Brother until the end of the ninth series. Virgin Media Business/ On Thursday 11 February 2010, Virgin Media announced that its business division would be rebranded as Virgin Media Business with immediate effect. The company, which had been operating as ntl:Telewest Business, is now the largest B2B brand in the Virgin Group. This marked the end of the NTL and Telewest being used by the company. Virgin Media Business is the UKs only telco with a national fibre optic Next Generation Network. Organisations working with Virgin Media Business include London City Airport, Arqiva, Hampshire and Isle of Wight Partnership and South West Water. Consumer behaviours Understanding how consumer behaviour is changing will be an important requirement of Virgin Medias upcoming music offering and, should they become law, the Governments legislative proposals will also require measurement of the level of copyright infringement on ISPs networks. Deticas CViewà ¢Ã¢â‚¬Å¾Ã‚ ¢ technology potentially offers a non-intrusive solution which enhances our understanding of aggregate customer behaviour without identifying or storing individual customers data. Consumer Segment We face intense competition from a variety of entertainment and communications service providers, which offer comparable broadband internet, television, fixed line telephony and mobile telephony services. In addition, technological advances and product innovations have increased, and will likely continue to increase, the number of alternatives available to our customers from other providers and intensify the competitive environment. See Risk Factors-We operate in highly competitive markets. However, we believe that we have a competitive advantage in the U.K. residential market due to the superior technical capabilities of our cable network over the network of the incumbent BT, which many of our competitors rely on to provide their services. We also face intense competition in the mobile telephony market, primarily driven by increased pricing pressure from both established and new service providers, evolving customer needs and technological developments. We offer most of our products on a stand-alone basis or as part of bundled packages designed to encourage customers to subscribe to multiple services. We offer broadband internet, fixed line telephony and mobile telephony and data services throughout the U.K., and currently offer television services exclusively in areas served by our cable network Segmentation, Targeting, Positioning (STP) Before start think about marketing (4P), you must understand what is STP. Terms of STP include : market strategy; target markets; positioning; market segmentation and target markets; market segmentation and demographics Segmentation Segmentation : Identifying all segments for the product/service. Many of the resources listed in module 3 will be helpful to you when you develop segments. To be useful, segments should be: Measurable Accessible (can you reach them) Profitable Distinct from one another the objective of segmentation is to find attractive markets. Strategies include Break market into components Regroup into market segments Select which segment to target Targeting Virgin Media is currently number two in the home broadband market in the UK, but it obviously doesnt want to be left behind when it comes to broadband on the move. The company has its own-brand mobile phone service, so its wasnt that much of a leap for it to add mobile broadband into the mix. Virgin is offering mobile broadband via a number of different deals. For example, if youre already a Virgin customer using its XL (20Mb) or L (10Mb) cable broadband packages or its ADSL Bundle 1 offering, you can get mobile broadband with a 1GB usage allowance for an additional fiver a month. If youre on one of the lower-end home broadband deals you can get the same package for a tenner a month. However, for this review were looking at the standard retail pack which targets people who dont already have a Virgin service. This deal costs  £15 a month on an 18-month contract for a 3GB monthly download allowance and a free USB modem Positioning. Positioning is an essential component and skill in good marketing. Perceptual maps are used to determine the position of a product, firm, person, service or idea. Positioning maps or perceptual maps can be simple, yet very effective marketing tools. One definition of Positioning Theory is: the science of perceptual strategy. It is based on a theory that strategy can only be planned in the mind of the consumer, not the marketplace*. It is important to understand the levels of competition because positioning applies at all levels of competition. For example: Product Level Corporate Level Industry Level The STP Process The growing use of the STP process has occurred as a direct result of the prevalence of mature markets, the greater diversity in customer needs, and the ability to reach specialized or niche segments. As such marketers are increasingly segmenting markets and identifying attractive segments (i.e. who to focus on and why?), in order to identify new product opportunities, develop suitable positioning and communications strategies (i.e. what message to communicate), and effectively allocate resources to key marketing activities (i.e. how much should we spend and where?). Organizations will often commission segmentation research when they want to re-scope their marketing strategy, investigate a declining brand, launch a new product, or restructure their pricing policy. Organizations operating in highly dynamic environments seek to conduct segmentation research at regular intervals, to keep in touch with changes in the marketplace. STP refers to the three activities segmentation, targeting, and positioning SOURCES 1. Virgin Media, fourth quarter 2007 results presentation, February 2008. 2. Carphone Warehouse Plc fourth quarter trading update, April 2008. 3. Domestic Competitive Market Review, 2004, Ofgem.

Third Landscape Design

Characteristics of a Third Landscape we were looking for : -Third landscape as no scale but it has limits . These limits are usually biological limits. -Third landscape is not in a constant evolution . It is rather Inconstant depending on the modality Of the environment . -Third landscape is an opportunity as it is a global landscape without function Inspired by our task we had to the landscape we have in mind. This landscape is situated inside the ring of Tirana. Despite its location it is a forsaken inhabited space.In its prime it was a chemical attack shelter for its nearby inhabitants. Now it's just a lump on the ground covered by uncontrolled vegetation . Its entrances are used as rash bins and its borders are occupied by abandoned and illegal parked cars. Our imagination did not dare to go inside there and think what kind of flora and fauna could actually grow inside of a humid 50 year old closed basement. Based in these first sight analysis we decided this place was the opport unity we were looking for.To start the action on this newly found Third Landscape we turn our attention to Gilles Clement and his words: â€Å"Acting on the Third Landscape is going with, not against nature, complying, observing and intervening as little as possible. Avoiding the regulations and remaining indifferent Avoiding the assumption of wanting to create models. The game of leaving things as they are (and as they evolve) does not, of course, avoid a decision. The action is there and it is traditional, wise, calling the skills of observation, classification and deduction into play.It is that of the scientist, not of the DID enthusiast, although in this case you start from what is already there and try to turn circumstances into opportunities. â€Å"(Cit. Gilles Clement Manifesto del Terror Passages. We began to work on the primal analysis of the area. First on a larger scale we divided the area based on its functions. After this on a smaller scale around our Third Landscape. We also divided the area based on the building types such as apartment buildings , villas etc.After this we tried to go deeper inside the history of this place. We went to the Military Archive and to find plants of this Communist era shelters. Fortunately the archivist helped us even with further information about communist era shelters. Apparently every building build back than had a shelter planned as a basement in case of air attacks or chemical attacks. Many of this actually still exist today but used in different functions such as lavender rooms or even apartments. Our shelter however was of a different kind.This kind was implemented in- between already existing buildings without a shelter to offer protection to everyone equally. The plan is very simple. Double entrance door with ventilation room in-between ,tight corridors with 2 rows of sits and 2 bathrooms on each side. If a chemical attack would happen we can only imagine how terrible it would have been for 50 plus people to fight to enter this narrow place. Back on the Third Landscape we start to study the vegetation biologically growing on top of the shelter. Plants found on top of it are typical vegetation for urban areas .Essence vagaries Canonicals European Acre obtuse Ruckus Calculate Panic Sanguine As last round of analysis we start to sketch the paths and itineraries created by our Third Landscape around the area along with walking paths , bicycle paths , road paths and car parking spaces. After gathering all the above material we state the cons of our existing Third Landscape Bad Space Management No trash control and recycle Illegal parking Lack of social function Hygiene problems inside shelter Uncontrolled vegetation growth Based on this problematic and Gilles Clement words we start to brainstorm or the final result of the project.Leaded by our project leader Laura Pedant we decide to turn the Third Landscape into Tirana first ever seed bank. The idea of the seed bank was our interpretatio n of Gilles Clement words as if the only way to treat a Third Landscape is going with the flow of nature and not going against it. A seed bank stores seeds as a source for planting in case seed reserves elsewhere are destroyed. It is a type of gene bank. The seeds stored may be food crops, or those of rare species to protect biodiversity The reasons for storing seeds may be varied.In the case f food crops, many useful plants that were developed over centuries are now no longer used for commercial agricultural production and are becoming rare. Storing seeds also guards against catastrophic events like natural disasters outbreaks of disease, or war . Unlike seed libraries or seeds swaps that encourage frequent reuse and sharing of seeds, seed banks are not typically open to the public. (courtesy of Wisped IA). As for the other problems affecting the outside of the shelter we decided to build a small park for the neighborhood to encourage recycle and a car free zone so it will be ore g reen and less smoke.

The Pain of Samples of Persuasive Essay

The Pain of Samples of Persuasive Essay Don't forget, your article should be cohesive, and a great draft will help you in achieving it. There are several intriguing topics which might be become a persuasive composition should you take the opportunity to consider doing it. Figure out what it is you're supposed to do. The Samples of Persuasive Essay Pitfall It is better to conduct more essays to obtain the latest facts and statistics on mass murders in schools and colleges, which may be related to violent video games. The success of the entire essay directly depends upon how good you present the supporting facts. Firstly, it's critical to keep in mind that writing a superior work demands thorough research and finding reliable sources. If you need assistance writing a persuasive essay outline, attempt to obtain a couple of sample works on the internet associated with your topic. A decisive action has to be taken by all stakeholders to halt the way we pollute the surroundings. When you revise your essay, you've got to make sure its organization is totally appropriate to your intended audience, the paper context, and the objective. Many people have a tendency to think that eradicating illegal immigration is impossible and that it cannot do the job. Freedom of speech has been a vital ingredient in the maturation of a just and reasonable society that's free from all sorts of subjugation. The Unusual Secret of Samples of Persuasive Essay Exactly like in a written essay, you will need to choose what you want to explain or argue. If you're not happy with your essay, you're sure to have a comprehensive refund! What's a persuasive essay. Persuasive essays share a great deal of resemblance with argumentative essays. There are a great deal of intriguing persuasive speech topics that you find it possible to utilize in your next academic assignment, but you must make certain that your essay is applicable to the subject you're studying. There are a lot of persuasive essay examples college students are able to make use of online. If you wish to make sure your college essay has no plagiarism, it's possible to easily do it free with the integrated Plagiarism Checker. Writing a persuasive essay requires a lot of time and energy. The outcome of the expedition showed lots of valuable details. No matter what you do or write you always require a program. A superb essay demands an entire bunch of planning and research, and thus do not hurry it. Furthermore, a very good descriptive essay template will help you in your writing process because it shows you the precise place you will need to put your points. Do not neglect to be aware the source for each evidence you're likely to utilize in your paper. The debut of your paper will serve as its opening point. A widely used industry estimate for the typical investment to make the master copy of a university textbook is $750,000 (Esposito). The most regularly encountered paper writing se rvice that most of our customers require is essay writing. The Tried and True Method for Samples of Persuasive Essay in Step by Step Detail If you're thinking you will require a person to compose my essay at the present time, you may merely rely on our honest reviews. What's more, there are particular matters you must follow together with things that you wish to set in your essay. Additional there are particular things which you ought to follow and things you wish to set in your essay. If you obtain essay on the internet, you've got to find a bigger prospect of passing well. The Samples of Persuasive Essay Pitfall Without a thesis, it's impossible that you present a productive argument. What is a great instance of a persuasive essay. As soon as your writing is finished, make certain to have an editor review your essay for you. There are many steps which you ought to take in order to compose a superb essay. The simplest approach to compose an excellent persuasive essay is to chose a topic you're confident in. When it isn't interesting you aren't very very likely to compose a great persuasive essay since there'll be nothing you will have the ability to persuade readers of. Samples of Persuasive Essay: the Ultimate Convenience! The main goal of any therapy ought to be to teach children accept and overcome their previous traumas and move forward despite their distressing experience. Despite the fact that a descriptive essay lets you use common senses to spell out an event, experience, and an object, writing descriptive essay template will be different based on the type of project you're handling. It's not recommended that you write whenever your mind isn't settled. It's important to see that essay subjects a re simply basic notions that leave you considering an idea that might be a large deal to another individual. Thus, persuasive essay encompasses a great deal of requirements that ought to be upheld. Perhaps you might have heard of it. If you need an example written by means of a student check out our vast assortment of absolutely free student models. Essay is one of the most popular. Writing essay may be a true headache including each one of the research and meeting academic standards. Writing an essay is a critical role in academe life. It is an essential role in academe life. Good persuasive essays incorporate strong statements that show the readers what position you take concerning the subject, and what type of supporting facts you're likely to present. Unlike topics for middle school or higher school, excellent college topics are somewhat more challenging to discover. To choose which subject you're most likely to discuss, it's crucial to find the comprehensive select ion of good persuasive speech topics from the particular region of study. Most academic essay topics usually ask you to select a side in an argument or maybe to defend a specific side against criticism. Who Else Wants to Learn About Samples of Persuasive Essay? The first thing you ought to learn about a persuasive essay is the easy actuality that you're in a place to pick your own type of structure. Moreover, each persuasive reason you offer ought to be supported by means of a fact or an example. Every individual has the right to enhance their physical appearance and be happy and we haven't any say in somebody else's decisions. You should have your reasons, and our principal concern is that you wind up getting an excellent grade. Persuasive writing is quite typical in advertising where marketing professionals attempt to convince you to purchase something. Thus the expense to even create the book in the very first place is extremely large. There are various companies and met hods to purchase used books which range from amazon, eBay, to the campus bookstore. Some ideas to remember when buying a used book is that the global versions of textbooks are generally the exact same as the US version and cost a whole lot less.

The Importance of Fighting in Hockey - 1444 Words

Every sport has its own unique signature that separates it from the rest of the sports world. Baseball has the homerun, basketball has the slam-dunk, golf has the hole in one, and football has the touchdown. But, perhaps the sport with the most distinguished and unique signature is hockey and its fights. However, hockey officials and executives are trying to eliminate the games most distinctive aspect. Yet, because of the recent decline in the amount of fighting in the National Hockey League (NHL) and since a ban on fighting in the NHL could jeopardize the popularity of the sport, eliminating fighting from games may not be necessary. Over recent years, the amount of fighting in NHL games has been on the decline and the role of the one time†¦show more content†¦Television ratings for the remainder of a game that has had a fight are less likely to decline than if a fight had not occurred. Concession sales also appear to increase after a fight has occurred. Perhaps the violence builds up the appetite (Kennedy). However, as with most violent actions, fighting in hockey does not come without its opposition. Many people argue that the sport promotes violence through the use of fighting which can then encourage youths to engage in fighting. And since hockey is the only sports that allows players involved in a fight to return to the game provides a greater argument for disallowing fighting in hockey. To understand what the public believes on violence in sports, a survey was conducted among American youths ages 13 to 17 in October of 2000. The Gallup Youth Survey showed that 63 percent of teens said there was too much violence in hockey. In comparison, 41 percent said football was too violent, 25 percent said basketball was too violent, and 17 percent said baseball was too violent. One question that remains though is how does one qualify violence. A study completed in December 2000 by the American Alliance for Health, Physical Education, Recreation, and Research tried to do just that. According to the test analysis, 1.69 acts of aggression occurred in hockey for every aggressive act in basketball, the only other sport in the study (Grant). However, when compared to other sports, hockey may be gettingShow MoreRelatedThe Love-Hate Relationship in Sports and Violence1029 Words   |  4 Pageshis article â€Å"Violently Happy: Why the NHL Needs to Make Hockey Safe Again for Those Who Appreciate Blood Shed (2007) and Laura Robinson in her article argue that fights in NHL are acceptable as long as it does not hurts anybody. Laura Robinson also argues that hockey Violence leads to Real-life violence. I believe the same and support the argument that violence is essential for the success of NHL. The pro-violence groups argue that hockey is an intrinsically violent sport. Even if close contactRead MoreAn Athlete Has Shaped Me Into Who I Have Become777 Words   |  4 Pageshusband I can possibly be. Being involved in various sports with several different teams, going away to school, getting married have all been big parts of life for me some newer than others but all big in their own way. My life has always been about fighting through adversity to achieve a common goal at no matter what the cost getting to the finish line is something that must be achieved no matter the circumstances. Growing up I was always taught to work hard to achieve your goals no matter what it takesRead MoreHockey Is The Most Elite Level Of Hockey2071 Words   |  9 PagesNational Hockey League, also known as the NHL, is the most elite level of hockey in the world. With seven teams playing in Canada, the sport’s country of origin, and twenty-three teams in the United States, hockey has become a favorite sport to watch globally. Hockey is full of high speed, agility, skill, and is widely famous for its violence. Fans love and adore the sport for its glorification of fighting, or best known in hockey as â€Å"fisticuffs.† Before the NHL was founded in 1917, fighting had alreadyRead MoreWhat Is An Athlete?1066 Words   |  5 Pagesexpected answers, misconceived answers. It’s amazing how none of you thought of dance, fencing, ping pong, science, math, or even chess. That’s my point. The fact that I knew you all were going to say the conventional sports of basketball, soccer, field hockey, track, and wrote in this speech a list of activities that nobody would even say before my asking of this question states my case. According to University of Oregon track and field coach and Nike co-founder Bill Bowerman, â€Å"If you have a body, youRead MoreThe Benefits of Mouth Guards1089 Words   |  5 Pagesguard in place, a British dentist named Woolf Krause, found a new solution to that in 1892. Be made a rubber resign called a â€Å"gutta-percha,† this device went over the teeth before they would go into the ring. Then in 1921 during a championship fighting match Krause’s son Phillip Krause, invented the first ever reusable mouthpiece. Strangely, there were three other men that also made a mouth guard. Just like Krause, they were also dentists. Jaccob Marks had made one in 1916 that was used by DinnieRead MoreMiracle On Ice And The Cold War Essay2093 Words   |  9 Pagesera of the Cold war. During this period of time, there were critical turning points that proved vital in the revitalization of the American vitality. One of these pivotal moments derived from the outcome of the 19 80 Winter Olympic games. The USA hockey teams defeat over the Soviets boosted the spirits of the American soldiers, as well as the American people. On the contrary, the Soviet Union saw their power dwindle after their major defeat in the Winter Olympic games. This critical shift made wayRead More Accidents In Hockey Essay2209 Words   |  9 Pages Accidents in Hockey nbsp;nbsp;nbsp;nbsp;nbsp;Accidents can and do happen anywhere, anytime to anyone. This statement is very true when dealing with a physical contact sport like hockey. There is a certain amount of risk involved in playing any sport. When an injury occurs, it inflicts tremendous hardship on the injured person, the team and the parents as well. Hockey is a very popular and fun game to play (it is now considered Canadas national sport, along with lacrosse) but it can alsoRead MoreAnalyzing Violence Aggression in Ice Hockey Players2996 Words   |  12 PagesRunning head: Violence Aggression: Ice Hockey Violence Aggression: Ice Hockey Abstract In the arena of sports today there is a continuous subject in every sport hostility and violence. Aggression can be revealed in a lot of dissimilar methods in sports. In baseball hostility can be chucking a pitch inside to a player or gliding into second base and captivating the other basemen. In basketball it can be a foul that is hard and shoving someone to the ground. And in NASCAR it can be somewhat asRead MoreVicious And Dangerous Sports The Olympic Games1274 Words   |  6 Pagesof sophisticated arguments to defend sports which should have been banned long ago; sports which are quite as barbarous as, say, public hangings or bearbaiting. It really is incredible that in this day and age we should still allow hunting or bull-fighting, that we should be prepared to sit back and watch two men batter each other to pulp in a boxing ring, that we should be relatively unmoved by the sight of one or a number of racing cars crashing and bursting into flames. Let us not deceive ourselvesRead MoreComparison of 2 Ethnic Groups1160 Words   |  5 Pagestime. They invested fifty million dollars in war bonds and contributed greatly to the red cross, as well as, the army and navy relief funds. To the Native Americans, strength, bravery and pride were all part of being Indian warriors, therefore their fighting was a type of cultural - self fulfillment. The United States army used the language of Navajo Indians to create an undecipherable code during World War II that was used to send messages to different branches of the military without the enemy catching