Tuesday, August 25, 2020
An Unexpected Question About You
An Unexpected Question About You An Unexpected Question About You An Unexpected Question About You By Maeve Maddox A peruser has been having a conversation with a companion about which of coming up next is the correct language structure You was..or You wereâ⬠¦ The way that this inquiry can be the topic of conversation during a time of free state funded instruction proposes either that essential standard syntax isn't being educated adequately in the schools, or that pronouns are going to keep on heading out in their own direction as they have consistently done. Include the barrage of ungrammatical mainstream society to the current of ordinary phonetic change, and syntactic assurances as obviously key as you were are raised doubt about. Take, for instance, these verses from a melody sung by Dean Martin and Peggy Lee: (PL) If you were to ask me who the best one I knew was Id state you was (DM) If you were to solicit me who my preferred point from see was Id state you was Any development, heard frequently enough, is going to start to sound right to the speakers who hear it. On account of you, the circumstance is muddied by the way that the pronoun you is utilized with either a solitary or a plural forerunner. You started as a plural pronoun. Its solitary partner was thou. For social and recorded reasons the structure thou dropped out of English with the outcome that plural you currently accomplishes crafted by particular thou. Its not irrational to need to put a solitary action word with a subject that represents one individual. On account of you, in any case, its ungrammatical in standard English. To respond to the perusers question: You were is the right standard structure. Need to improve your English shortly a day? Get a membership and begin accepting our composing tips and activities day by day! Continue learning! Peruse the Grammar class, check our well known posts, or pick a related post below:Good At, Good In, and Good With60 Synonyms for ââ¬Å"Tripâ⬠How to Punctuate Introductory Phrases
Saturday, August 22, 2020
A Business Proposal for J. R Creative, a Web Design firm Dissertation
A Business Proposal for J. R Creative, a Web Design firm - Dissertation Example Give our involvement with business web improvement and business-to-business deals; we are very certain that we will offer a novel and quality support of private venture administrators contrasted with our rivals in the market. With most firms, including the little administrations needing to have an online nearness, the interest for website composition and advancement has gone up and there are no indications of that request going down soon. Having a completely practical and proficient site is these days an upper hand on the entrepreneurs. Much all the more fascinating and venturesome, is a web based business site through which the business can publicize and sell its product. Remarkably, not very many organizations in Newcastle have exploited this business specialty, as there are no overwhelming members in this gigantic market. One of the potential purposes behind this undiscovered market may be because of the costly venture costs. The most noteworthy net revenues in web compositions ar e in adjusting huge and medium estimated enterprises. By building up a framework to reduce expenses will permit J.R Creative to plan and create sites as bigger organizations at exceptionally low expenses to our customers. This arrangement is planned for taking a gander at the market investigation and J.R Creativeââ¬â¢s budgetary arrangement. ... is will involve proficient catch website compositions that show the items and administrations offered by the firm, their missions and destinations and their contact subtleties. J. R Creative will showcase its administrations to the little substances as a bit by bit process, first beginning with a little, straightforward sites, at that point steadily up scaling and adding more highlights to the site. Later on the site can turn into a completely fledged internet business exchanging stage. In spite of the way that we need to welcome on board numerous customers who basically need an online nearness and most likely nothing more, our fundamental concentration or zone of premium will be on customers who are excited about actualizing an enormous level of their organization onto the web. Customarily, these sorts of customers will require the accompanying administrations: Database driven sites Ecommerce exchanging stage for example a shopping basket Dynamic site substance and highlights Aggres sive online market Social bookmarks like Facebook, Twitter and a lot more Target Market Segment J.R Creative will concentrate on pulling in private ventures. The market fragment of website architecture is comprised of little firms, enormous firms and people who might need to have individual sites to blog and update their data. Since J.R Creative is a little beginning up, it will most likely be unable to offer types of assistance that enormous firms and companies need. Enormous firms for the most part need huge database driven sites which should be kept up each day, an assistance we will be unable to give. There is essentially low measure of administrations accessible for this market which has such an enormous interest. Organizations have been getting in Newcastle, which is inferable from positive financial conditions in the United Kingdom and the European Union. Notwithstanding the energetic gracefully and request proportion, it is in fact simpler to less exorbitant to
Monday, August 3, 2020
Meditation for Entrepreneurs - Another Way to Increase Your Productivity
Meditation for Entrepreneurs - Another Way to Increase Your Productivity © Shutterstock.com | AnnaTamilaThis article provides you with information 1) how meditation can help entrepreneurs in becoming more successful and 2) some famous entrepreneurs who meditate.A BRIEF ABOUT MEDITATIONMeditation is a method or technique to quieten the mind and train it to induce a state of consciousness. Meditation can either be done to avail some or the other benefit like reducing stress, depress anxiety, etc. or can be done without any purpose. There are many ways of doing meditation, but one thing that is common to all these techniques is that they promote better breathing, relaxation and calmness. Meditation helps us be more aware of ourselves and our surroundings and is now being practiced all around the world by business owners, yoga enthusiasts, singers, corporate executives and people from all walks of life.Meditation is also often termed as mindfulness meditation which means that it can be described as an awareness of activity and experience in the current momen t. When one concentrates on his/her breathing or focusses on a single point entity, he/she tends to gain more control over thoughts and can apply them to what he/she wants without distraction. This is the reason why it helps improve focus and concentration and is thus advised to students, working mothers, and even entrepreneurs. In this article, we shall discuss how and why meditation is suitable and fantastic for entrepreneurs.MEDITATION FOR ENTREPRENEURSMost entrepreneurs would agree that their field of work demands them to be highly focused, active and constantly motivated to achieve self-development. This is a field of work where one has to juggle several duties and tasks at once, and for this, a high level of concentration and hard work is needed. There is no place for negative thoughts, stress, and impatience. Meditation thus works tremendously well since it makes way for better sleep, patience and also helps the brain to be highly productive. Many well-known entrepreneurs aro und the world have incorporated meditation into their lives and give it a lot of credit for their success.If you are an entrepreneur who can keep aside a few minutes every day for a quiet session of meditation, then you will not only begin to observe changes in your professional life but also your personal life with mindfulness meditation. How? Letâs find that out:Ways meditation can make you a better entrepreneur1. Eliminates distraction. One of the ways in which meditation can help you become a better entrepreneur is by helping you reduce and even eliminate distractions. By meditating regularly, you will begin to experience a better control over your thoughts and this in turn will make you feel more focused. Your brain will be able to process emotions and pain in a much better way when focusing on your breathing over a period of time can enable you to control the cortical alpha rhythms. This improved focus helps to reduce all kinds of distractions at work.2. Promotes hea lthy sleep. For every busy and overworked entrepreneur, it is very important to get healthy and peaceful sleep every night. But due to innumerable matters at work and stress, good sleep may be hard to come by. Meditation improves the sleep quality since it allows the mind to relax and be calm. It promotes better control over emotions, and this has a link to lower activation at bedtime. Thus by meditating regularly, you can sleep well at night and thus be active throughout the day.3. Reduces stress. Another major way in which meditation can turn you into a much better entrepreneur is by reducing stress and anxiety. What meditation does is that it tends to reduce the stress hormone called cortisol from our body, thus making you feel less anxious, stressed and nervous. Stress is a major cause for several life-threatening diseases but by eliminating it meditation keeps you away from these health conditions. It helps you be a calm and composed figure at work. When your employees or w orkers see you calm and stress-free, they become less anxious and begin to be more positive.4. Improves association with colleagues/competitors. Meditation has the capability to make a person more empathetic, positive and patient. These qualities can bring about a superb change in you, as far as your association with competitors and colleagues is concerned. Meditation enables you to improve communication with people around you, and this betters the relationship or association. With an improved association with colleagues, workers and competitors, any entrepreneur can gain more respect and positivity in return. In order to be a successful entrepreneur, every person needs to have a good image not just for those outside the company but also those who work with him/her.5. Makes you patient. Patience is the most undervalued quality or skill for business owners and entrepreneurs. No matter how passionate, skilled and knowledgeable you are, if you donât have the patience to deal with people around you, you will never be able to make your product or service a successful reality. What meditation does is that it helps entrepreneurs become much more patient. It instills in them a sense of calm and positivity which enables them achieve goals or deal with failures more patiently. It is thus important to meditate for a few minutes regularly and see this positive change in just a few days.6. Makes the brain a more productive machine. Another reason why meditation can help you become a better entrepreneur is because it makes your brain a much more productive machine and thus gives you the edge of multitasking, improving memory and thinking clearly. Meditation also makes way for certain brain changes that may protect it from mental illnesses. It has been proved that this practice is linked to an increase and improvement in the signaling of connections in the brain. Thus by meditating every day, you can use your knowledge and skills in a much better way and perfor m better at work.7. Makes you more creative. Believe it or not but meditating regularly can make you much more imaginative and creative! This practice gives you more control over the mind and enables you to reach parts of the mind and imagination that you could never reach without it. It makes your soul more relaxed, and that makes way for better thinking, visualization, and imagination. Every entrepreneur can gain a lot more by being creative and coming up with fresh ideas.8. Helps maintain a balance. Balance is the key for any person to do well in life and the same holds true for entrepreneurs too. Without maintaining a balance between the work life, personal life, health, social life and other areas, an entrepreneur cannot reach success or satisfaction. This is why meditation is so crucial and important. It not only improves the professional and personal life of a person but helps establish a balance. Meditation improves health, makes one more conscious towards fitness an d also boost overall productivity.9. Makes working more enjoyable. Any entrepreneur who doesnât enjoy every bit of what he does can never be completely successful or satisfied. It is very important to enjoy every little thing you do from thinking creatively to attending meetings and from taking decisions to learning something new. Without passion and love, work may begin to seem like a chore. But with regular sessions of it, a person can begin to take deep interest in everything he does and motivate himself to do it passionately. An entrepreneur who seems happy throughout the day is a motivation for others as well.10. Makes way for happiness. Happiness is nothing but a deep sense of satisfaction, calm, passion and absence of negativity. A good entrepreneur is one who is happy, content, motivated and always active. Meditation is one way to achieve complete happiness and eventually results in a person becoming a better entrepreneur.11. Keeps away illnesses. Your health can benefit greatly from meditation. Not only does it keep you away from stress related illnesses but also keeps the risk of depression down. It can help prevent many diseases and health conditions and hence also results in keeping the yearly medical bills down. This in turn means more presence at the workplace and hence more productivity.Meditation techniques for entrepreneursMeditation is a practice that is not only associated with paying attention to the breath or breathing, but is something that can be done in several other ways like visualization and repeating a mantra, etc. There are several different types of meditation practices, and some of them have been given below.Types of meditationGeneral typesFocused Attention Meditation This is a meditation type in which one needs to focus their attention on a certain fixed object.Open Monitoring Meditation This is a kind of meditation in which one is required to inspect and monitor all experiences without any judgement.Effortless Presence In this meditation type, one doesnât focus his/her attention on anything in particular and is thus known as a state of Pure Being or awareness.Buddhist meditations Zen meditation Zen or seated meditation has its roots in Japan and requires a person to sit on the floor or on a chair to meditate.Vipassana meditation The term Vipassana means âClear seeingâ and in this form of meditation, one pays attention to breathing and not to an external object or thought.Mindfulness meditation This is the most commonly practiced meditation type and requires a person to focus on the present moment and thoughts.Metta meditation Metta means kindness and goodwill. In this type of meditation, a person tries to generate feelings of kindness and benevolence towards the others.Hindu meditationsMantra meditation This is a meditation type in which a person repeats a mantra over and over again with the aim of focusing the mind and feeling the vibrations of the sound made.Transcendental M editation This meditation type involves reciting a mantra that is not unique but it is given to the person depending upon his age and gender, etc.Yoga meditations Some of the popular yoga meditation methods include chakra meditation, third eye meditation, sound meditation and Kriya meditation, etc.Chinese meditationsTaoist meditation The main feature of this type of meditation is the circulation of the internal energy and living in peace with Tao.Qigong Qigong is an exercise of the mind as well as the body to achieve good health, peace, and inner focus.Some others types of meditation methods include guided meditation and Christian meditation.General Steps in MeditationStep 1. Find a quiet and peaceful spot. The first step to meditate is to look for a peaceful and quiet spot. Such a spot will help you to keep away from the distractions and focus better on your breathing. If you aim to practice in the office, then either find a walk-in closet or the terrace/balcony where no on e will walk in at least for 30 minutes. The space doesnât necessarily have to be large, but it should have minimum noise. If you do not plan to meditate in your office, then any quiet room in your home would do.Step 2. Make yourself comfortable. The more comfortable you are while meditating, the better will it be. For this, you must find a comfortable chair or sofa, or just lay down a few cushions or pillows on the floor. If possible, wear comfortable clothes, take off your shoes, open your collar and remove your wristwatch and belt, etc. Choose a comfortable position but it is better to sit down with your legs crossed over one another and your back erect. Find a backrest if this position seems difficult to you.Step 3. Close your eyes and focus on your breathing. Now that you have found a comfortable spot and are settled, it is time to start. It is better that you close your eyes as that will keep you more focused and away from distractions. Start to focus on your breathin g. Pay attention to each breath entering your nostrils and each breath moving out of them. It may seem difficult to do the first few times, but you will eventually get a hang of it. After focusing on your breathing and getting good at it, you can later concentrate on something else which may seem more suitable to you, like your life goals, a point in your mind or a word like âAUMâ.Step 4. Repeat a line/mantra. A lot of people around the world who practice meditation repeat a line or a mantra. Mantra meditation is a kind of meditation method in which the person repeats a sound, phrase or a word over and over again under a deep meditative state is reached or achieved. You can choose the mantra yourself, and it could be something that inspires you. Your mind may wander off a few times but donât let it demotivate you and pick up again from where you left off.Step 5. Practice visualization. Another effective way to meditate well is to practice visualization. You can fill yo urself up with a visual image or object, and then you may enter a deep consciousness state. This type of meditation requires you to keep your eyes open and keep the object in front of you. The object could be a candle, a flower, crystals, a book or the statue or picture of someone you believe in. The object must be kept at eye level. Look straight at it and look nowhere else until the object totally consumes your sight and visions become dim.Tips and suggestions:Be patient It will take the time to get used to meditation and do it effectively, so remain as patient as possible and donât give up until you experience that peaceful meditative state.Do it regularly Practice makes a man perfect. Remember to meditate for a few minutes every day. Even if you do it for 5 minutes, make sure not to miss out on the session.Start slow It is important to start slow and then pick up as you gain a little bit of momentum. Practice only for a few minutes in the initial days and then slowly extend the span.Take a class or audio lessons If you find it difficult to meditate on your own, and then you can take help of a meditation class or buy an audio course CD.FAMOUS ENTREPRENEURS WHO MEDITATE REGULARLYRick Goings Tupperware CEOThe CEO of Tupperware, Rick Goings meditates for 20 minutes every day as this practice allows him to focus better, remain away from stress and concentrate on what is important. He gives credit to meditation for improving his performance at work and letting him deal with challenges better.Padmasree Warrior CTO CISCO SystemsMeditation helps the CTO of CISCO Systems, Padmasree Warrior to detoxify, handle work related pressure and reboot the soul as well as the brain on an everyday basis. She practices meditation every night and on the weekends.Marc Benioff Salesforce.com CEOThe stress of his last job at Oracle made Marc Benioff turn to meditation. He has been practicing meditation for over a decade now as it continues to help him think and work with a clear mind.Oprah Winfrey CEO Harpo Productions IncThe very popular Oprah Winfrey meditates twice daily and has motivated thousands of others to incorporate this practice into their lifestyles. According to Winfrey, meditation instills in her a sense of âstillnessâ which enables her to cope with daily stress and give her best in life.Arianna Huffington President of HuffingtonBesides practicing meditation herself, Arianna Huffington, the President of Huffington encourages all her employees to learn it as well. She believes that this practice leads to stress reduction, promotes happiness and better health, and makes one more energetic and active.
Saturday, May 23, 2020
Rational or Irrational Decision - Free Essay Example
Sample details Pages: 9 Words: 2566 Downloads: 1 Date added: 2018/12/18 Category Psychology Essay Type Analytical essay Level High school Did you like this example? What does it mean to make an irrational decision? Loss aversion is eluded by behavorial economists as the inclination to unequivocally choose to avoid losses to acquire gains. This method to choices is vulnerable to taking alternate mental ways that can prompt unreasonable decisions. Circumstances that include probability are famously awful to apply heuristics. Donââ¬â¢t waste time! Our writers will create an original "Rational or Irrational Decision" essay for you Create order Any critical thinking considered not to be impeccable but somewhat adequate for immediate objectives (Peterson, 2009, p.4). In the interim, in conjunction deception, our cerebrum deceives us into picking choices that are more nitty gritty than general ones. For instance, in one examination, scientists requested that the respondents consider a consistent six-sided dice with four green appearances and two red countenances, where the dice will be moved twenty times, and the arrangement of greens (G) and reds (R) will be recorded. They were requested to choose one order, from a method of three, and remunerated $25 if the grouping they chose shows up on following moves of the dice (RGRRR, GRGRRR. GRRRRR). Half of the respondents picked the second order, though choice one is contained inside it and is shorter than other alternatives. Our decision-making can be influenced by the anchoring effect since its regularly utilized in negotiations and marketing. A business can hike product prices that consumers are willing to pay. Despite not needing that shirt, the shirt being on sale lures the consumer to buy it. Different hypotheses propose unreasonable conduct originates from the failure to revoke programmed emotional reactions or let our sentiments and encounters outdo us. People act unreasonably as an outcome of biasing impacts and are emphatically and reliably influenced by the way an inquiry is introduced. A College School London review found notwithstanding when the two alternatives prompt a similar outcome, respondents will probably bet at the danger of losing 30 than the choice to keep 20. In a similar review, mind imaging uncovered that the amygdala, the area that controls feelings and intervenes the battle or flight response, supported this predisposition in the decision-making process. Besides, individuals with more objective conduct had more noteworthy cerebrum movement in the prefrontal cortex the locale known to be engaged with higher-order selective procedures proposing that their brains are better outfitted to manage feelings in a more adjusted thinking process. How vital is rationality for the lives of individuals? The ideals of rationality imply the acknowledgement and acknowledgement of reason as ones just wellspring of learning, ones the only judge of qualities and ones just manual for activity. It implies a promise to the rule that the more significant part of ones feelings, values, objectives, wants and actions must be founded on, gotten from, picked and approved by a procedure of thought. A moment outcome to acting unreasonably is that it undermines ones capacity to respond soundly later on. By acting irrationally, you are admitting your absence of trust as far as you could tell. The all the more frequently you do this, the more you will accept what you are honing. You will acknowledge that the psyche is feeble and that you cant settle for the correct choices. This undermines your capacity to live since reason is mans methods for survival. Objectivity is to your most significant advantage because the best way to accomplish wanted results is to act as per reality. To comprehend truth, one must utilize reason reliably. Any deviation can have long-haul issues since ones information is frequently gotten from ones past learning. To acknowledge a false conviction once can have the impact of dirtying all further knowledge, until the point that the missteps are cleaned up and the new information reevaluated. Rationality doesnt mean being a stickler for ones considerations and thoughts. It doesnt expect you to invest significant measures of energy assessing each thinking. It doesnt expect you to get the hang of everything there is to know, to wind up noticeably a specialist at each theme. Judiciousness implies acting as per reason. It means tolerating just that which you have the motivation to accept. It means utilizing rationale to weed out any logical inconsistencies. It implies when you need to acknowledge the judgment of an other. You use your psyche to decide if you should. Is the individual taught in that field? Is it learning that somebody is fit for having? From what you think about whatever remains of his thoughts, would he say he is somebody you accept will be right? Soundness is a principal technique for survival. It is an ideal just to the degree that it supports ones survival. For public policy decisions? The rational model for decision-making is a procedure for settling on trustworthy choices in arrangement making in the general population part. Soundness is characterized as a style of conduct that is proper to the accomplishment of given objectives, inside the breaking points forced by given conditions and limitations. Objective decision-making is a multi-step process for settling on decisions between options. The procedure of discerning decision-making favours rationale, objectivity, and investigation over subjectivity and knowledge. Rational in this setting does not mean reasonable or composed as it does in the casual sense. The approach takes after a successive and formal way of exercises. This way incorporates: Formulating a goal(s) Identifying the criteria for settling on the choice Identifying options Performing investigation Making a final choice. Rational-decision-making model: This flowchart exemplifies the procedure of rational decision making. Assumptions of the Rational Decision-Making Model The model expects that individuals will settle on decisions that expand benefits and limit any expenses. The possibility of levelheaded decision is anything but complicated to see in the monetary hypothesis. For instance, the vast majority need to get the most helpful items at the least value; along these lines, they will judge the advantages of a specific question (for instance, how convenient is it or how appealing is it) contrasted with those of comparable articles. They will then think about costs (or expenses). All in all, individuals will pick the question that gives the best reward at the least price. The rational model likewise expects: An individual has full and ideal data on which to base a decision. Measurable criteria exist for which information can be gathered and broke down. An individual has the intellectual capacity, time, and assets to assess every option against the others. The levelheaded decision-making model doesnt consider factors that cant be measured, for example, moral concerns or the estimation of benevolence. It forgets thought of individual emotions, loyalties, or feeling of commitment. Its objectivity makes a predisposition toward the inclination for actualities, information and examination over instinct or wants. Are emotions a sign of irrationality? Irrational conduct emerges as an outcome of emotional responses evoked when looked with troublesome choices, as indicated by new research at UCL (College School London), financed by the Wellcome Trust. The UCL study recommends that objective conduct may come from a capacity to abrogate programmed enthusiastic reactions, instead of a nonappearance of feeling essential. It has for entirely some time been accepted in traditional hypotheses of financial aspects that individuals act is judiciously when making choices. Be that as it may, it has progressively turned out to be perceived that people regularly act nonsensically, as a result of biasing impacts. For instance, individuals are unequivocally and reliably influenced by the route in which an inquiry is displayed. An operation that has 40% likelihood of achievement appears to be more engaging than one that has a 60 for each penny shot of disappointment. UCL scientists utilized abetting test to set up the psychological reason for objective decision-making. The errand intended to amass however much cash as could reasonably be expected, with the impetus of being paid in actual cash to the extent of the money won amid the test. Members were given a beginning measure of money (50) toward the start of every trial. They were then requested to pick between both a beyond any doubt choice and a bet choice (where they would have a specific shot of winning the whole sum yet also of losing it all). Subjects were given these decisions under two different casings (i.e. situations), in which the beyond any doubt choice was worded either as the sum to be kept from the beginning sum (keep 20), or the sum to be deducted (lose 30). The two choices, despite being worded unexpectedly, would bring about the very same result, i.e. that the member would be left with 20. The UCL consider found that members will probably bet at the risk of losing 30 than the offer of keeping 20. Overall, when given the keep alternative, members bet 43 for every penny of the time contrasted and 62 for each penny for the lose choice. Moreover, there was a stamped distinction in conduct between members. A few people embraced a more levelheaded approach and bet all the more similarly and reliably under the two casings, while others demonstrated a genuine loathing for a chance in the keep outline while in the meantime showing high hazard looking for conduct in the lose outline. Cerebrum imaging uncovered that the amygdala, a district thought to control our feelings and intercede the battle or flight response, supported this inclination in the choice procedure. Additionally, the UCL review uncovered that individuals with more normal conduct had more noteworthy cerebrum action in the prefrontal cortex, a district known to be engaged with higher-order formal procedures, proposing that their brains are better ready to fuse their feelings into a more adjusted thinking process. Are human dispositions such as the Endowment Effect and Risk Aversion neither rational nor irrational? The disposition marvel is viewed as a peculiarity in the standard conduct of money related operators and is show in their hesitance to acknowledge misfortunes. Inside money markets, for instance, individuals tend to hold stocks that have lost value contrasted with their acquisition value longer than stocks that have picked up an incentive since buy. This conduct has been seen in a few unique settings inside fund and financial aspects, including among holders of investment opportunities, merchants in the lodging market understudies being examined in test financial aspects research facilities (Myagkov and Plott,1997) and even among institutional investors (Grinblatt and Keloharju, 2001). As per Cooper and Kagels perception (2005, p. 478) that the dominant part of investment choices taken in the budgetary market and furthermore the critical decisions made inside firms are the consequence of an accord reached between at least two individuals. This knowledge stands out from most of the money related and financial hypotheses and their separate experimental tests since they dont separate between choices taken by gatherings and those made by people. One hypothesis that has been utilized to endeavour to clarify the disposition impact marvel is Prospect Hypothesis (Peterson, 2009, p.288), which was created by Kahneman and Tversky (1979). Prospect hypothesis is a behavioural financial hypothesis that depicts the way individuals pick between probabilistic choices that include hazard, where the probabilities of results are known. Tversky and Kahneman recommended that losses cause a more prominent enthusiastic effect on a person that does an identical measure of gain, so given decisions gave two ways both offering a similar outcome an individual will pick the alternative offering saw picks up. For instance, accept that the final product is getting $25. One alternative is being given the straight $25. The other choice is picking up $50 and losing $25. The utility of the $25 is precisely the same in the two options. Be that as it may, people are well on the way to pick accepting the straight money because a single gain is for the most part seen as more great than at first having more money and after that agony a misfortune. Prospect theory in sales management ââ¬â why consumers arent buying As per prospect hypothesis, clients dont settle on sound choices. Many know about the financial standards concerning request, supply and utility. As indicated by utility hypothesis cost is resolved in the business sectors relying upon free market activity and clients settle on sound choices given the price and highlights of items and administrations. Better highlights and less expensive cost get levelheaded clients to change from substandard item or service to a superior one. If the item association is ideal about the highlights and value, at that point deals administration and business people must need sufficient aptitudes to close the deals. The endowment effect, fear of change and disappointment affects sales work Individuals are hesitant to surrender the sort of items and services that they have procured for their utilization. This is clear particularly in benefit items, for example, tickets or offering your own particular house. Individuals that have obtained tickets to indicate usually are not willing to surrender them at a similar cost they got them. Instead, they need to get additional cash for their tickets after the buy. For instance, items and services that frame a bond with the client are challenging to supplant. There are a significant number of these sorts of products and services in both b-to-c and b-to-b markets. Its uncommon to change starting with one bank then onto the next, and notwithstanding promoting office experts and also IT programming organizations frame a bond with their clients. The clients are unwilling to surrender these sorts of items and administrations when another merchant improves an offer. Research likewise shows that individuals who contradict changing old items or administrations to other ones will invest considerably more energy and push to guard the norm contrasted with the individuals who might want to see the change win. As per Kahneman, this exertion can be five times higher with rivals compared with lovers. On the off chance that even one individual in a group of four contradicts changing the occasion goal from the Canary Islands to Greece; the Canary Islands will most likely remain as the familys decision. In corporate deals, we confront a similar circumstance. The more individuals are associated with the decision-making process, the more probable it is that somebody contradicts the change. In this case, the arrangement isnt shut, and the norm remains. One of the principle reasons that individuals are hazard aversive is identified with how individuals encounter dissatisfaction and lament. In one examination individuals were displayed two stories about investment choices: Paul had shares of organization A. In the earlier year he had considered changing the shares to the shares of organization B. Paul chose not to continue with it. Presently Paul discovers that he would have earned 1200 ?ââ¬Å¡Ã ¬ if he had done the switch. George had shares of organization B. In the earlier year he changed from organization Bs shares to company As shares. Presently George discovers that he would have earned 1200 ?ââ¬Å¡Ã ¬ if he had not changed from organization B to organization A. At the point when individuals were asked which one Paul or George they believe was more baffled, 93% trusted that George felt more significant frustration. Exchanging and losing makes more substantial failure than not making a dynamic decision and losing. This passionate inclination has an impact on the clients decision-making. References Cooper, D., Kagel, J., 2005. Are two heads better than one? Team versus individual play in signalling games. American Economic Review 95 (3), 477ââ¬â509. Grinblatt, M., Keloharju, M., 2001. How distance, language, and culture influence stockholdings and trades. Journal of Finance 56 (3), 1053ââ¬â1073. Kahneman, D., Tversky, A., 1979. Prospect theory: An analysis of decision under risk. Econometrica 47 (2), 263ââ¬â 291. Myagkov, M., Plott, C., 1997. Exchange economies and loss exposure: Experiments exploring prospect theory and competitive equilibria in market environments. American Economic Review, 87 (5), 801ââ¬â828. Peterson, M. (2009). An Introduction to Decision Theory. Cambridge University Press
Monday, May 11, 2020
Legalization of Marijuana - 1528 Words
Legalization of Marijuana Jimmy Martin, II Saint Leo University Author Note This paper was prepared for Drugs, Society, and Human Behavior CRM 328, taught by Dr. Pappas. Abstract With exception to the debate surrounding the Affordable Health Care Act and the attacks on the United States Consulate in Benghazi, Libya, public policy regarding legalization of recreational and medical marijuana has reached a boiling point in most state legislatures. However, possession and use of marijuana is still viewed by many as comparable to consuming an alcoholic beverage. Regardless, it (marijuana) is still classified as a Schedule I Controlled Substance by the Drug Enforcement Administration (DEA). Introduction Afterâ⬠¦show more contentâ⬠¦The poll provides an additional break-down by age, gross income, political party affiliation, and educational level. Outside of the preconceived notion that minorities are the only ethnic group that uses marijuana, percentages show that whites use it as equally. However, black people have the probability of being arrested 3.73 percent more times than whites (www.aclu). Under Maryland criminal statues, the punishment for possession of marijuana in the amount of 10g or less is 90 days incarceration and a maximum fine of five-hundred dollars, 10g to 50lbs is 12 months of incarceration with a maximum fine of one-thousand dollars (http://mgaleg.maryland.gov). Like any other drug, marijuana provides the human body with a brief sense of euphoria and some hallucination if mixed or ââ¬Å"lacedâ⬠with other drugs. Additionally, marijuana use can increase blood pressure, irritate lungs, and promote short term brain memory. From a medical perspe ctive, proponents believe that marijuana could be used to treat patients suffering from diseases such as: AIDS, cancer, multiple sclerosis, pain, glaucoma, and epilepsy (http://medicalmarijuana.procon.org). There is also the financial aspect of legalizing ââ¬Å"recreationalâ⬠marijuana. At the end of the first day of business, Colorado marijuana businesses netted 1 million dollars in sales (Barasch, 2014). It is the opinion of manyShow MoreRelatedThe Legalization Of Marijuana Legalization1061 Words à |à 5 PagesThe Legalization of Cannabis in Ohio Marijuana is a controversial topic all across the United States. Recently marijuana has been voted on, legalized, and denied legalization in multiple states. There are still more states trying to fight the green fight for marijuana. The fight for legalization hasnââ¬â¢t been an easy one for cannabis supporters; they have been fighting tooth and nail to make it happen. One of the main concerns in the marijuana debates are whether or not marijuana is a gateway drugRead MoreLegalization Of Marijuana And Marijuana1633 Words à |à 7 PagesBalyuk March 8, 2016 Legalization of Marijuana Marijuana has a few different names that are commonly used in todayââ¬â¢s society including weed and cannabis. Weed is smoked with joints, bongs, or pipes. Marijuana can also be mixed with foods usually brownies, cookies, and candy which are called edibles. The main chemical responsible for the high feeling is called THC but marijuana also contains over 500 chemicals. The chemical is found in resin produced by the leaves and buds. ââ¬Å"Marijuana is the most commonlyRead MoreThe Legalization Of Marijuana Legalization Essay2566 Words à |à 11 Pagescurrent prohibition on marijuana reforms has put the United States in a similar situation. Marijuana is the most widely used illicit drug in the United States. According to the National Survey on Drug Use and Health, ââ¬Å"95 million Americans age 12 and older have tried pot at least once, and three out of every four illicit-drug users reported using marijuana within the previous 30 daysâ⬠(ONDCP). The decriminalization and eve ntually legalization for the recreational use of marijuana will bring forth benefitsRead MoreThe Legalization Of Marijuana Legalization1282 Words à |à 6 Pages On November 8th, 2016, the California Marijuana Legalization Initiative may be included on the ballot. The people of California will vote on whether to legalize the recreational use of cannabis for adults. The move targets at regulating the consumption of the drug and taxing it like other legalized drugs. California was the first state to legalize medical marijuana in 1996 (National Institute of Drug Abuse). The state prohibited any legal actions from being taken on patients and recognized caregiversRead MoreThe Legalization Of Marijuana Legalization1660 Words à |à 7 PagesKyler Smith 9/15 ââ¬Å"Marijuana Legalizationâ⬠The legality of cannabis varies from country to country. Possession of cannabis is illegal in most countries and has been since the beginning of widespread cannabis prohibition in the late 1930s. However, possession of the drug in small quantities had been decriminalized in many countries and sub-national entities in several parts of the world. Furthermore, possession is legal or effectively legal in the Netherlands, Uruguay, and in the US states of ColoradoRead MoreThe Legalization Of Marijuana And Marijuana Essay1314 Words à |à 6 PagesMarijuana or Cannabis is one of the bused drugs in America and the rest of the world. Interesting accumulating evidence show that the significant negative impact of this drug outweighs the positive effects. However, the medical benefits of the drug seem on the process of chemical compounds as compared to the drug itself. Medical debates show that chemical compound in marijuana are the problem as compared to the plant. The said chemical compound af fects the mental and physical health of the personsRead MoreThe Legalization Of Marijuana Legalization996 Words à |à 4 Pages the monetary gain of its legalization for most has been productive to say the least. For example, Denver Colorado is on track to more than triple the marijuana tax revenue this year alone. $44 million was collected in 2014. In July 2015, 73.5 million was collected, while 19.6 million went to schools. A place such as Chicago could really use the legalization to help with the school system infrastructure issues they have. With a deficit of over 1.1 billion marijuana sales could alleviate bothRead MoreLegalization of Marijuana1550 Words à |à 7 PagesLegalization of Marijuana: Benefits and Statistics The topic of legalizing marijuana has been a topic of controversy for quite some time now not only throughout our local streets, but throughout the local and into the state government. The legalization of marijuana is such a controversial topic because some are for it and some are against it. People are for the legalization because of the great uses it has towards medicine, the money that could come from the taxation of legalized marijuana, andRead MoreLegalization of Marijuana972 Words à |à 4 PagesOn January 1st the states of Colorado and Washington officially began the regulation of legal marijuana sales. Thousands of people from all over the country including tourists from Wisconsin, Ohio, Chicago, and even Georgia lined up out front of dispensaries to make a purchase. Recreational marijuana is being regulated and monitored like alcohol; you must be at least 21 years old to make a purchase. The drug, which is controversial in many statesââ¬â¢ legislations, is currently l egal for medical useRead MoreThe Legalization of Marijuana628 Words à |à 2 PagesThe Legalization of Marijuana Marijuana, the plant of the cannabis, has been around since the early 1900ââ¬â¢s. Throughout history, marijuana has been used illegally, for both recreational and medical uses. Recently, marijuana has been used for medicinal purposes, like aiding HIV/AIDs patients, healing migraines and controlling nausea caused by chemotherapy. Today, there are currently 21 American states that have legalized medicinal marijuana including two states that have legalized recreational marijuana
Wednesday, May 6, 2020
Digital Fortress Chapter 50-54 Free Essays
string(38) " no way in hell TRANSLTR has a virus\." Chapter 50 Only yards from TRANSLTRââ¬â¢s hull, Phil Chartrukian stood over a patch of white lettering on the Crypto floor. CRYPTO SUBLEVELS AUTHORIZED PERSONNEL ONLY He knew he was definitely not authorized personnel. He shot a quick glance up at Strathmoreââ¬â¢s office. We will write a custom essay sample on Digital Fortress Chapter 50-54 or any similar topic only for you Order Now The curtains were still pulled. Chartrukian had seen Susan Fletcher go into the bathrooms, so he knew she wasnââ¬â¢t a problem. The only other question was Hale. He glanced toward Node 3, wondering if the cryptographer were watching. ââ¬Å"Fuck it,â⬠he grumbled. Below his feet the outline of a recessed trapdoor was barely visible in the floor. Chartrukian palmed the key heââ¬â¢d just taken from the Sys-Sec lab. He knelt down, inserted the key in the floor, and turned. The bolt beneath clicked. Then he unscrewed the large external butterfly latch and freed the door. Checking once again over his shoulder, he squatted down and pulled. The panel was small, only three feet by three feet, but it was heavy. When it finally opened, the Sys-Sec stumbled back. A blast of hot air hit him in the face. It carried with it the sharp bite of freon gas. Billows of steam swirled out of the opening, illuminated by the red utility lighting below. The distant hum of the generators became a rumble. Chartrukian stood up and peered into the opening. It looked more like the gateway to hell than a service entrance for a computer. A narrow ladder led to a platform under the floor. Beyond that, there were stairs, but all he could see was swirling red mist. Greg Hale stood behind the one-way glass of Node 3. He watched as Phil Chartrukian eased himself down the ladder toward the sublevels. From where Hale was standing, the Sys-Secââ¬â¢s head appeared to have been severed from his body and left out on the Crypto floor. Then, slowly, it sank into the swirling mist. ââ¬Å"Gutsy move,â⬠Hale muttered. He knew where Chartrukian was headed. An emergency manual abort of TRANSLTR was a logical action if he thought the computer had a virus. Unfortunately, it was also a sure way to have Crypto crawling with Sys-Secs in about ten minutes. Emergency actions raised alert flags at the main switchboard. A Sys-Sec investigation of Crypto was something Hale could not afford. Hale left Node 3 and headed for the trapdoor. Chartrukian had to be stopped. Chapter 51 Jabba resembled a giant tadpole. Like the cinematic creature for whom he was nicknamed, the man was a hairless spheroid. As resident guardian angel of all NSA computer systems, Jabba marched from department to department, tweaking, soldering, and reaffirming his credo that prevention was the best medicine. No NSA computer had ever been infected under Jabbaââ¬â¢s reign; he intended to keep it that way. Jabbaââ¬â¢s home base was a raised workstation overlooking the NSAââ¬â¢s underground, ultra-secret databank. It was there that a virus would do the most damage and there that he spent the majority of his time. At the moment, however, Jabba was taking a break and enjoying pepperoni calzones in the NSAââ¬â¢s all-night commissary. He was about to dig into his third when his cellular phone rang. ââ¬Å"Go,â⬠he said, coughing as he swallowed a mouthful. ââ¬Å"Jabba,â⬠a womanââ¬â¢s voice cooed. ââ¬Å"Itââ¬â¢s Midge.â⬠ââ¬Å"Data Queen!â⬠the huge man gushed. Heââ¬â¢d always had a soft spot for Midge Milken. She was sharp, and she was also the only woman Jabba had ever met who flirted with him. ââ¬Å"How the hell are you?â⬠ââ¬Å"No complaints.â⬠Jabba wiped his mouth. ââ¬Å"You on site?â⬠ââ¬Å"Yup.â⬠ââ¬Å"Care to join me for a calzone?â⬠ââ¬Å"Love to Jabba, but Iââ¬â¢m watching these hips.â⬠ââ¬Å"Really?â⬠He snickered. ââ¬Å"Mind if I join you?â⬠ââ¬Å"Youââ¬â¢re bad.â⬠ââ¬Å"You have no ideaâ⬠¦.â⬠ââ¬Å"Glad I caught you in,â⬠she said. ââ¬Å"I need some advice.â⬠He took a long swallow of Dr Pepper. ââ¬Å"Shoot.â⬠ââ¬Å"It might be nothing,â⬠Midge said, ââ¬Å"but my Crypto stats turned up something odd. I was hoping you could shed some light.â⬠ââ¬Å"What ya got?â⬠He took another sip. ââ¬Å"Iââ¬â¢ve got a report saying TRANSLTRââ¬â¢s been running the same file for eighteen hours and hasnââ¬â¢t cracked it.â⬠Jabba sprayed Dr Pepper all over his calzone. ââ¬Å"You what?â⬠ââ¬Å"Any ideas?â⬠He dabbed at his calzone with a napkin. ââ¬Å"What report is this?â⬠ââ¬Å"Production report. Basic cost analysis stuff.â⬠Midge quickly explained what she and Brinkerhoff had found. ââ¬Å"Have you called Strathmore?â⬠ââ¬Å"Yes. He said everythingââ¬â¢s fine in Crypto. Said TRANSLTRââ¬â¢s running full speed ahead. Said our dataââ¬â¢s wrong.â⬠Jabba furrowed his bulbous forehead. ââ¬Å"So whatââ¬â¢s the problem? Your report glitched.â⬠Midge did not respond. Jabba caught her drift. He frowned. ââ¬Å"You donââ¬â¢t think your report glitched?â⬠ââ¬Å"Correct.â⬠ââ¬Å"So you think Strathmoreââ¬â¢s lying?â⬠ââ¬Å"Itââ¬â¢s not that,â⬠Midge said diplomatically, knowing she was on fragile ground. ââ¬Å"Itââ¬â¢s just that my stats have never been wrong in the past. I thought Iââ¬â¢d get a second opinion.â⬠ââ¬Å"Well,â⬠Jabba said, ââ¬Å"I hate to be the one to break it to you, but your dataââ¬â¢s fried.â⬠ââ¬Å"You think so?â⬠ââ¬Å"Iââ¬â¢d bet my job on it.â⬠Jabba took a big bite of soggy calzone and spoke with his mouth full. ââ¬Å"Longest a file has ever lasted inside TRANSLTR is three hours. That includes diagnostics, boundary probes, everything. Only thing that could lock it down for eighteen hours would have to be viral. Nothing else could do it.â⬠ââ¬Å"Viral?â⬠ââ¬Å"Yeah, some kind of redundant cycle. Something that got into the processors, created a loop, and basically gummed up the works.â⬠ââ¬Å"Well,â⬠she ventured, ââ¬Å"Strathmoreââ¬â¢s been in Crypto for about thirty-six hours straight. Any chance heââ¬â¢s fighting a virus?â⬠Jabba laughed. ââ¬Å"Strathmoreââ¬â¢s been in there for thirty-six hours? Poor bastard. His wife probably said he canââ¬â¢t come home. I hear sheââ¬â¢s bagging his ass.â⬠Midge thought a moment. Sheââ¬â¢d heard that too. She wondered if maybe she was being paranoid. ââ¬Å"Midge.â⬠Jabba wheezed and took another long drink. ââ¬Å"If Strathmoreââ¬â¢s toy had a virus, he would have called me. Strathmoreââ¬â¢s sharp, but he doesnââ¬â¢t know shit about viruses. TRANSLTRââ¬â¢s all heââ¬â¢s got. First sign of trouble, he would have pressed the panic button-and around here, that means me.â⬠Jabba sucked in a long strand of mozzarella. ââ¬Å"Besides, thereââ¬â¢s no way in hell TRANSLTR has a virus. You read "Digital Fortress Chapter 50-54" in category "Essay examples" Gauntletââ¬â¢s the best set of package filters Iââ¬â¢ve ever written. Nothing gets through.â⬠After a long silence, Midge sighed. ââ¬Å"Any other thoughts?â⬠ââ¬Å"Yup. Your dataââ¬â¢s fried.â⬠ââ¬Å"You already said that.â⬠ââ¬Å"Exactly.â⬠She frowned. ââ¬Å"You havenââ¬â¢t caught wind of anything? Anything at all?â⬠Jabba laughed harshly. ââ¬Å"Midgeâ⬠¦ listen up. Skipjack sucked. Strathmore blew it. But move on-itââ¬â¢s over.â⬠There was a long silence on the line, and Jabba realized heââ¬â¢d gone too far. ââ¬Å"Sorry, Midge. I know you took heat over that whole mess. Strathmore was wrong. I know how you feel about him.â⬠ââ¬Å"This has nothing to do with Skipjack,â⬠she said firmly. Yeah, sure, Jabba thought. ââ¬Å"Listen, Midge, I donââ¬â¢t have feelings for Strathmore one way or another. I mean, the guyââ¬â¢s a cryptographer. Theyââ¬â¢re basically all self-centered assholes. They need their data yesterday. Every damn file is the one that could save the world.â⬠ââ¬Å"So what are you saying?â⬠Jabba sighed. ââ¬Å"Iââ¬â¢m saying Strathmoreââ¬â¢s a psycho like the rest of them. But Iââ¬â¢m also saying he loves TRANSLTR more than his own goddamn wife. If there were a problem, he would have called me.â⬠Midge was quiet a long time. Finally she let out a reluctant sigh. ââ¬Å"So youââ¬â¢re saying my dataââ¬â¢s fried?â⬠Jabba chuckled. ââ¬Å"Is there an echo in here?â⬠She laughed. ââ¬Å"Look, Midge. Drop me a work order. Iââ¬â¢ll be up on Monday to double-check your machine. In the meantime, get the hell out of here. Itââ¬â¢s Saturday night. Go get yourself laid or something.â⬠She sighed. ââ¬Å"Iââ¬â¢m trying, Jabba. Believe me, Iââ¬â¢m trying.â⬠Chapter 52 Club Embrujo-ââ¬Å"Warlockâ⬠in English-was situated in the suburbs at the end of the number 27 bus line. Looking more like a fortification than a dance club, it was surrounded on all sides by high stucco walls into which were embedded shards of shattered beer bottles-a crude security system preventing anyone from entering illegally without leaving behind a good portion of flesh. During the ride, Becker had resolved himself to the fact that heââ¬â¢d failed. It was time to call Strathmore with the bad news-the search was hopeless. He had done the best he could; now it was time to go home. But now, gazing out at the mob of patrons pushing their way through the clubââ¬â¢s entrance, Becker was not so sure his conscience would allow him to give up the search. He was staring at the biggest crowd of punks heââ¬â¢d ever seen; there were coiffures of red, white, and blue everywhere. Becker sighed, weighing his options. He scanned the crowd and shrugged. Where else would she be on a Saturday night? Cursing his good fortune, Becker climbed off the bus. The access to Club Embrujo was a narrow stone corridor. As Becker entered he immediately felt himself caught up in the inward surge of eager patrons. ââ¬Å"Outta my way, faggot!â⬠A human pincushion pawed past him, giving Becker an elbow in the side. ââ¬Å"Nice tie.â⬠Someone gave Beckerââ¬â¢s necktie a hard yank. ââ¬Å"Wanna fuck?â⬠A teenage girl stared up at him looking like something out of Dawn of the Dead. The darkness of the corridor spilled out into a huge cement chamber that reeked of alcohol and body odor. The scene was surreal-a deep mountain grotto in which hundreds of bodies moved as one. They surged up and down, hands pressed firmly to their sides, heads bobbing like lifeless bulbs on top of rigid spines. Crazed souls took running dives off a stage and landed on a sea of human limbs. Bodies were passed back and forth like human beach balls. Overhead, the pulsating strobes gave the whole thing the look of an old, silent movie. On the far wall, speakers the size of minivans shook so deeply that not even the most dedicated dancers could get closer than thirty feet from the pounding woofers. Becker plugged his ears and searched the crowd. Everywhere he looked was another red, white, and blue head. The bodies were packed so closely together that he couldnââ¬â¢t see what they were wearing. He saw no hint of a British flag anywhere. It was obvious heââ¬â¢d never be able to enter the crowd without getting trampled. Someone nearby started vomiting. Lovely. Becker groaned. He moved off down a spray-painted hallway. The hall turned into a narrow mirrored tunnel, which opened to an outdoor patio scattered with tables and chairs. The patio was crowded with punk rockers, but to Becker it was like the gateway to Shangri-La-the summer sky opened up above him and the music faded away. Ignoring the curious stares, Becker walked out into the crowd. He loosened his tie and collapsed into a chair at the nearest unoccupied table. It seemed like a lifetime since Strathmoreââ¬â¢s early-morning call. After clearing the empty beer bottles from his table, Becker laid his head in his hands. Just for a few minutes, he thought. Five miles away, the man in wire-rim glasses sat in the back of a Fiat taxi as it raced headlong down a country road. ââ¬Å"Embrujo,â⬠he grunted, reminding the driver of their destination. The driver nodded, eyeing his curious new fare in the rearview mirror. ââ¬Å"Embrujo,â⬠he grumbled to himself. ââ¬Å"Weirder crowd every night.â⬠Chapter 53 Tokugen Numataka lay naked on the massage table in his penthouse office. His personal masseuse worked out the kinks in his neck. She ground her palms into the fleshy pockets surrounding his shoulder blades, slowly working her way down to the towel covering his backside. Her hands slipped lowerâ⬠¦ beneath his towel. Numataka barely noticed. His mind was elsewhere. He had been waiting for his private line to ring. It had not. There was a knock at the door. ââ¬Å"Enter,â⬠Numataka grunted. The masseuse quickly pulled her hands from beneath the towel. The switchboard operator entered and bowed. ââ¬Å"Honored chairman?â⬠ââ¬Å"Speak.â⬠The operator bowed a second time. ââ¬Å"I spoke to the phone exchange. The call originated from country code 1-the United States.â⬠Numataka nodded. This was good news. The call came from the States. He smiled. It was genuine. ââ¬Å"Where in the U.S.?â⬠he demanded. ââ¬Å"Theyââ¬â¢re working on it, sir.â⬠ââ¬Å"Very well. Tell me when you have more.â⬠The operator bowed again and left. Numataka felt his muscles relax. Country code 1. Good news indeed. Chapter 54 Susan Fletcher paced impatiently in the Crypto bathroom and counted slowly to fifty. Her head was throbbing. Just a little longer, she told herself. Hale is North Dakota! Susan wondered what Haleââ¬â¢s plans were. Would he announce the pass-key? Would he be greedy and try to sell the algorithm? Susan couldnââ¬â¢t bear to wait any longer. It was time. She had to get to Strathmore. Cautiously she cracked the door and peered out at the reflective wall on the far side of Crypto. There was no way to know if Hale was still watching. Sheââ¬â¢d have to move quickly to Strathmoreââ¬â¢s office. Not too quickly, of course-she could not let Hale suspect she was on to him. She reached for the door and was about to pull it open when she heard something. Voices. Menââ¬â¢s voices. The voices were coming through the ventilation shaft near the floor. She released the door and moved toward the vent. The words were muffled by the dull hum of the generators below. The conversation sounded like it was coming up from the sublevel catwalks. One voice was shrill, angry. It sounded like Phil Chartrukian. ââ¬Å"You donââ¬â¢t believe me?â⬠The sound of more arguing rose. ââ¬Å"We have a virus!â⬠Then the sound of harsh yelling. ââ¬Å"We need to call Jabba!â⬠Then there were sounds of a struggle. ââ¬Å"Let me go!â⬠The noise that followed was barely human. It was a long wailing cry of horror, like a tortured animal about to die. Susan froze beside the vent. The noise ended as abruptly as it had begun. Then there was a silence. An instant later, as if choreographed for some cheap horror matinee, the lights in the bathroom slowly dimmed. Then they flickered and went out. Susan Fletcher found herself standing in total blackness. How to cite Digital Fortress Chapter 50-54, Essay examples
Thursday, April 30, 2020
Summers Day vs Parched Earth Essay Example
Summers Day vs Parched Earth Essay In the poems Summer Day, by Sarah A. Kettler, and Parched Earth, by Sally Hinton, both poets are able to convey their purpose through their use of diction. While the purpose of Kettlerââ¬â¢s poem seems to be to essentially describe a summers day and illuminate in itââ¬â¢s laziness, Hintonââ¬â¢s purpose is to evaluate the state of Earthââ¬â¢s ecosystem. Like how each person writes a certain way, both Kettler and Hinton use their own distinct diction in their poems to achieve and convey their purpose.In the poem Summer Day, by Sarah A. Kettler, she seems to be essentially describing a summerââ¬â¢s day. She uses many descriptive words, such as softly, dance, model, and more, to illuminate the feeling of freshness and a sort of beginning. One might describe her use of diction as joyful, relaxed, bright, and jubilant. Through these words, she seems to try and just get across how a summer day might feel and how swiftly it might pass by. Although the words may portray freshne ss, there is a feeling of laziness as well, which also complements the idea of summer. While the grass reaches up towards the sky, The water hums a sweet lullabyâ⬠. The use of lullaby really illuminates laziness. Because a lullaby is one thing you might listen to or sing to a small child if youââ¬â¢re trying to put them to sleep. Since it is during the day in which ââ¬Å"the water hums a sweet lullabyâ⬠, then it portrays the idea of a lazy summerââ¬â¢s day. In the poem, they also bring across the feeling of how quickly a summer day can pass. The moon suddenly awakens to say hello, and all to soon, goodbye, And the day comes to life once againâ⬠. This quote shows how quickly the night may pass during the summer through just saying ââ¬Å"hello, and all too soon, goodbyeâ⬠. While Kettlerââ¬â¢s diction in Summer Day appears sunny, bright, and jubilant, Sally Hiltonââ¬â¢s Parched Earth projects a diction that might be dark, ominous, and almost brooding t o some. Hilton seems to almost write a silent warning to any who might get the meaning across.The poem elaborates on how fresh things used to be before the cities, and the waste, and how mankind essentially murders the soil on which they live. She illuminates and projects how rotten things are through the use of words like selfishness, engulfed, scum, suffocating, parched, and mainly extinction, in comparison to Kettlerââ¬â¢s use of phrases and words like softly, dance, and gently. ââ¬Å"Today we drown in the selfishness of our ancestors. Every day more cities engulfed by the rising waters. By the selfishness of our ancestors, I think Hinton was trying to bring across the history of our ancestors mad grab for land and power, showing our need to clear as much land as we can just to make a quick buck. So by selfishness, it may just mean how greed has been passed down from generation to generation. Hinton ends her poem with a simple question, ââ¬Å"Why didnââ¬â¢t they listen? à ¢â¬ So by using ââ¬Å"theyâ⬠, this poem might not even be meant for us, but for future generation to look upon this as a document illuminating why the world is in the state it might be in.
Saturday, March 21, 2020
Free Essays on Interpersonal Communication
Interpersonal Deception Lippard, V. P. (winter 1988). ââ¬Å"Ask Me No Questions, Ill Tell You No Liesâ⬠. Western Journal of communication, 52, 91-103. ââ¬Å"Ask Me no More Questions Iââ¬â¢ll tell you no Liesâ⬠written by Paula V. Lippard. This a research article about her study on interpersonal deception. Interpersonal Deception is a study of how people lie or deceive others while they are communicating. Lippard takes the findings of three authors before her. She brings them together and adds new research fulfilling its need for further information. In Lippards study, she will take voluntary college students and have them record every act of deception. They will be record every act over a three week period. Lippard used a past article write by Carl Camden, Michael T. Motley, and Ann Wilson in 1984. Lippard used some of the articles information before doing her study.(Camden, 1984) Camden states that lies are the most common form of duplicity used by man. Camden used the term white lies for social exaggerations or harmless deceptions and black lies for more serious trust breaking deceptions. In the study, they used 130 subjects recording the subjects natural conversations. Camden looked and studied the variety in answers during the conversations. In his conclusion, he found how frequent people actually lie. People lie in order to help cope with certain social contexts, sex, power, relationships ect. They feel that a white lie can be a better alternative to their misfortunes.(Camden, 1984) Another article lippard used was written by Dale Hample in 1980. He said that lies seem to be regarded as pollutants of communication, rather than as phenomena of intrinsic interest.(Hample 1980) Dale Hampleââ¬â¢s research deals mostly with finding out when a lie occurs not so much understanding the lie. He used three tests in his research an open-minded questionnaire, tape recorded interviews, and a large social survey. Hamples s... Free Essays on Interpersonal Communication Free Essays on Interpersonal Communication Interpersonal Deception Lippard, V. P. (winter 1988). ââ¬Å"Ask Me No Questions, Ill Tell You No Liesâ⬠. Western Journal of communication, 52, 91-103. ââ¬Å"Ask Me no More Questions Iââ¬â¢ll tell you no Liesâ⬠written by Paula V. Lippard. This a research article about her study on interpersonal deception. Interpersonal Deception is a study of how people lie or deceive others while they are communicating. Lippard takes the findings of three authors before her. She brings them together and adds new research fulfilling its need for further information. In Lippards study, she will take voluntary college students and have them record every act of deception. They will be record every act over a three week period. Lippard used a past article write by Carl Camden, Michael T. Motley, and Ann Wilson in 1984. Lippard used some of the articles information before doing her study.(Camden, 1984) Camden states that lies are the most common form of duplicity used by man. Camden used the term white lies for social exaggerations or harmless deceptions and black lies for more serious trust breaking deceptions. In the study, they used 130 subjects recording the subjects natural conversations. Camden looked and studied the variety in answers during the conversations. In his conclusion, he found how frequent people actually lie. People lie in order to help cope with certain social contexts, sex, power, relationships ect. They feel that a white lie can be a better alternative to their misfortunes.(Camden, 1984) Another article lippard used was written by Dale Hample in 1980. He said that lies seem to be regarded as pollutants of communication, rather than as phenomena of intrinsic interest.(Hample 1980) Dale Hampleââ¬â¢s research deals mostly with finding out when a lie occurs not so much understanding the lie. He used three tests in his research an open-minded questionnaire, tape recorded interviews, and a large social survey. Hamples s...
Wednesday, March 4, 2020
Differences Between Après vs. Derrière and Avant vs. Devant
Differences Between Aprà ¨s vs. Derrià ¨re and Avant vs. Devant Aprà ¨s and Avant convey a notion of time or space. Aprà ¨s refers to doing something after while Avant refers to doing something before. Je le retrouve aprà ¨s/avant le dà ©jeunerIll meet up with him after/before lunch Aprà ¨s/avant le bois, il y a un cheminAfter/before the wood, there is a path Derriere and Devant convey a notion of precise space. Derrier refers to being behind something, or someone and Devant refers to being in front of something or someone. La petite fille est cachà ©e derrià ¨re larbreThe young girl is hidden behind the tree Pour la photo, comme tu es plus petite, va devant Camille.For the picture, since you are smaller, go in front of Camille.à Derrià ¨re le bois, il y a un cheminBehind the wood, there is a path Aprà ¨s and Derrià ¨re Are Not Interchangeable So, what is the difference between the two sentences aprà ¨s le bois, il y a un chemin and derrià ¨re le bois, il y a un chemin? They both give a piece of space-related information, but one is more precise, just like in English. Same exact logic applies to avant versus devant. Aprà ¨s Que Indicative / Avant Que Subjunctive A common mistake is Aprà ¨s que plus a subjunctive. Its a very common mistake, even among French people, because honestly, the indicative sounds terrible there. Avant que is followed by the subjunctiveà because we dont yet know if the action is going to become a reality. With Aprà ¨s que, the action has taken place already: there is no doubt left, hence no need for the subjunctive. Aprà ¨s que subjunctive sounds so bad to a French ear that we will do our best to use a noun instead of a verb after. You can use the same trick with avant que et avoid using a subjunctive. Je dois commencer aprà ¨s quil part. (or aprà ¨s son dà ©part)I must start after he leaves (or after his departure). Je dois commencer avant quil parte (or avant son dà ©part).I must start before he leaves (or before his departure) By the way, even if we use le derrià ¨re in French (although this is extremely polite, just like saying the behind in English), French people use the preposition derrià ¨re without thinking about it at all. Just like in English you use behind without thinking about that part of the anatomy.
Monday, February 17, 2020
Putting on a Rock n Reggae Concert Essay Example | Topics and Well Written Essays - 1500 words
Putting on a Rock n Reggae Concert - Essay Example The event will be staged at Marley Memorial Field, Florida, USA. The concept is to attract interest from students, local residents and music fans throughout the region to these types of music. The specific objectives of the concert include promotion of cultural activities in the town, attract tourists, and increase awareness about the town and Marley Memorial Field as an events destination. It also hopes to engage music enthusiast as well as the general public to watch and rock with the bands. The objective is achievable and attainable with the support of local officials of Florida. Through the help of all involved, it can be realistically achieved with the limited resources. There is sufficient time to plan, market and execute the rock and reggae concert. Rock and reggae is a common combination in the production of albums and concerts. In fact, there are many rock-reggae bands or rock bands that perform ska and reggae. Ska is a faster version of reggae. Reggae is known to have origi nated from African beat as popularized in Jamaica by blacks also of African origin. The music is characterized by bass hook and the emphasized drum or percussion beats (Barrow and Dalton, 1997). Rock is a very popular and major music genre. It is so wide the label is considered an umbrella label for many sub-genres from punk, metal, blues, rockââ¬â¢n roll, to alternative, and many considered popular and middle of the road music. It is one of the most consistently supported genre of music with its own loyal audience, listeners, and fans. Some of rock musicââ¬â¢s followers were so drawn to the genre and the musicians they emulate their images such as way of clothing, hairstyle and even lifestyle. RHCP is one of the more enduring bands that emerged from the early 1990s whose music continues evolving. Their music is sometimes labeled funk-rock for its sexy undertone, and many of their singles are considered radio-friendly, and they provide stunts during stage performances, making them one of the more sought-after live rock band performers until more recently (Prato, 2007). Section 2 ââ¬â Work Breakdown Structure Booking of Performers The priority for this event is to invite and convince the Red Hot Chili Pepper rock band and Sly & Robbiereggae duo to perform in this event with minimal/lower than their usual talent fees. The concert management may convince the talent performers that this event is one way of promoting the said music because not everyone appreciatesthem.That through live performance, the people may appreciate the creativeness of these music genres. After being able to book the major talents or celebrities, the next work to be done is to recruit local music groups to perform for free. Same approach as above shall be employed. In addition, they will also be given a rare chance to perform with the famous music artist of these genres, and be promoted in various multi-media as well. These will eventually make their group more popular in the stat e. Once the performers are lined-up, the rest shall follow and much easier to handle. Booking of Venue and Other Event Needs Once performers are confirmed, the venue must be found. The appropriate one will be the Marley Memorial Field, a high school football stadium with a capacity of 8000. Since the concert will be held on summer, an open space such as a stadium is applicable.Permits and licenses must also be secured in order to coordinate security and police force within the locality. Sound system, lighting, and
Monday, February 3, 2020
Risk Management Strategy Coursework Example | Topics and Well Written Essays - 750 words
Risk Management Strategy - Coursework Example However, this is not usually the case since sometimes risks emerge that creates an impact on the delivery, costs, schedules and performance of the project (Greenhalgh et al., 2010: p. 4). This therefore requires the project team to device an effective risk management plan to deal with the emerging uncertainties. A risk is any uncertain event whose occurrence affects the performance of a project. A risk management strategy describes the specific management techniques and standards to be applied and the responsibilities for achieving an effective risk management procedure. The objectives of this risk management strategy is to protect the organisation, employees, clients and any other volunteers who are involved in the implementation of the NHS Summary Care Record (SCR) project (Goundrey-Smith, 2012:p.67). The scope of this risk management plan includes the process of identifying, analyzing and managing risks. This risk management plan provides guidelines on performing, recording, monitoring and reporting risk management activities throughout the project life cycle (Greenhalgh et al., 2010: P.7). Risks related to the use of SCR systems must be identified and documented appropriately using the PRINCE2 project management method. The various risks and threats that may emerge as a result of using electronic systems to store and manage patients information must be identified and mitigated appropriately(Greenhalgh et al., 2008: p.3) A good risk management strategy for SCR stipulates the procedures for identifying the risks, assessing the impact of the risks, planning for the risks, implementing the strategy and communicating the strategy to the people concerned(Goundrey-Smith, 2012:p.32). The project co-ordinator/ manager will work in collaboration with the project team to identify, analyze and manage risk during the project life cycle. The following sections outline the various steps to the project
Sunday, January 26, 2020
A SWOT and marketing analysis of Virgin Media
A SWOT and marketing analysis of Virgin Media Services marketing are a form of marketing which focuses on selling services. Services can be tricky to sell and the marketing approach for them is much different than the approach for products. Some companies offer both products and services and must use a mixture of styles; for example, a store which sells phone also tends to offer services such as helping people select phone as contract and providing broadband service and phone repair. Such a store must market both its products and the supporting services it offers to appeal to customers. When people market services, the goal is not to get customers to buy a product, but to get people to do business with a particular company, often in a specific location. For example, virgin media offers broadband and internet service: It provides phone, internet and TV service for the customers, both on-site and in to-go form in many cases. When the company markets itself, it must convince people that it is preferable to other broadband and that its facility is worth the trip. Virgin Media is an innovative new media company that was formed as a result of a merger between NTL and Telewest and then a re-branding as Virgin Media. Its main strength lies in the branding and the innovation that the name Virgin offers. Internally, Virgin Media is the only company in the United Kingdom that offers all four of the main media services, i.e. digital television, broadband, fixed line telephone and mobile phone packages. The ability to offer these products all together in one bundle is the unique selling point of Virgin Media and clearly sets the company apart from its competitors. Swot analysis Swot analysis is the most important and first stage of planning. It is a feedback mechanism to make new strategies for any organisation. Strengths, Weaknesses, Opportunities and Threats are the four components of a swot analysis. Weaknesses and Strengths are correlated and examine the internal part of the business analysis whereas Opportunities and Threats deal with the external environment of business operation. Weaknesses and strengths refer to aspect of marketing, finance, manufacturing or organisational structure. Swot analysis helps clarifies the objectives of the organisation Strengths In offering these combined services, the company has substantial economies of scale as it is able to combine many of its generic roles such as administration and finance, thus allowing the company to price more competitively for the benefit of its customers. Due to its perceived leading brand name in the media, Virgin Media has managed to secure an ongoing contract with Sky, extending further still its inclusive offering to its customers. Technical ability and infrastructure are also two of the key internal strengths of the company, which have been exploited to produce a market leading position. Weaknesses Despite this, the company does have some internal weaknesses that need to be managed. The merger between NTL and Telewest is still relatively new and there are cultural clashes between the two styles and the emerging Virgin style. In recent years, there have been several redundancies and outsourcing of customer services, in an attempt to bring down costs. This has resulted in a degree of unsettled behaviour and lack of loyalty from staff. Due to the size and complexity of the growing organisation, there are likely to be ongoing conflicts which will need to be managed if this cultural shift is not to impact on the customer experience. Opportunities and Threats Externally, the opportunities and threats facing Virgin Media are ever changing. The media sector is developing an exceptionally fast pace, resulting in both opportunities and threats for companies such as Virgin Media. Opportunities are widely available for Virgin Media, predominantly in offering value added services such as online gaming or more reliable broadband connections. Bundling these media services together, as Virgin Media has already done offers yet further opportunities within the media sector, in terms of grasping greater market share. Consumers like simple, one-stop shopping when it comes to the media options available; this is something that Virgin Media can continue to exploit, particularly now that it has signed an agreement with Sky. Threats to Virgin Media come from other similar media companies such as Orange or BT who remain as large players in the market. In particular, Virgin Media is rumoured to have difficulties with its infrastructure reliability, which could potentially allow competitors such as BT to increase market share. The media sector as a whole is extremely fast moving; therefore, the main threat is that Virgin Media may fail to keep pace, thus losing its customer base to another more innovative company. The flower of service Facilitating elements(services) Information: Customers often require information about how to obtain and use a product and services. They may also need remainders and documentation. Example, Of virgin broadband information services are: Direction to service site and using instruction, warning and insurance, terms and condition of services. Order taking: Many goods and services must be ordered or reserved in advance. Customer needs to know what available and may want to secure commitment to delivery Billing:How much do I owe you? .Customers deserve clear, accurate and intelligible bills and statements. Payment: Customer may pay faster and more cheerfully if Virgin makes transactions simple and convenient for them. 2) Enhancing services: Consultation: Value can be added to goods and services by offering advice and consultation. Safe keeping: Customers prefer not to worry about looking after the personal possessions that they bring with them to a service site. Exceptions: Customers appreciate some flexibility in a business when they make special request. They expect it when not everything goes according to plan. Hospitality: Customers who invest time and effort in visiting a business and using its services deserve to be treated as welcome guests. User Preparation When implementing new system, it is important that personnel, employees, managers and others in the organization are prepared for it. This process is also called process of readying the decision makers, managers, employees, and stakeholders for a new system. In this regard, user training becomes very essential, because without it the success of the system cannot be guaranteed. This process of user preparation is planned and executed properly and involved a lot of arrangement, and consideration (Stair Reynolds, 2008). Virgin Media, the UKs leading fibre-optic broadband provider currently has almost 60,000 SME and public sector broadband clients, but has announced that it is looking to grow this significantly. Virgin Media has unveiled plans to target the small and medium business customers of its rival broadband giant BT. The move comes soon after BTs commitment to undercut Virgin Medias residential super-fast broadband prices, with its new fibre-optic broadband service which BT is rolling out this year. There is a very big market up for grabs, as small and medium-sized enterprises (SMEs) spend about à £18bn a year on IT and telecoms. Virgin Media currently have revenues of about à £600m pa from business broadband customers and this is forecast to rise to about à £1bn pa in three to five years. Virgin Media chief operating officer Andrew Barron said: This is another step forwards. Weve been working in the business division for 18 months on getting the business processes to the right level. Weve improved it dramatically. We can use the fibre-optic network to differentiate ourselves. Marketing communication Mix: The marketing mix is the set of controllable tacticle marketing tools that the firm blends to produce the Response it wants in the target market (Melewar. T.C., Saunders.J, 2000) Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers directly or indirectly about the products and brands that they sell. A company s total marketing communication mix also called promotion mix (Kotler, 2005) consists of specific blending of advertising, personal selling, sales promotion, public relations, and direct marketing tools that are used by company to pursue its advertising and marketing objectives. The marketing communication activities which contribute to the marketing of any new or existing product: by creating awareness of the brand; linking the right associations to the products image in the consumers memory, facilitating stronger consumer-product connection etc. Current extended marketing mix marketing mix. People People is one of the elements of service marketing mix. People define a service.. In case of service marketing, people can make or break an organization. Thus virgin media nowadays are involved into specially getting their staff trained in interpersonal skills and customer service with a focus towards customer satisfaction. In fact many companies have to undergo accreditation to show that their staffs are better than the rest. Definitely a USP in case of services. Process Service process is the way in which a service is delivered to the end customer. The process of a service company such as virgin media in delivering its product is of utmost importance. It is also a critical component in the service blueprint, wherein before establishing the service, the company defines exactly what should be the process of the service product reaching the end customer. Physical Evidence The last element in the service marketing mix is a very important element. As said before, services are intangible in nature. However, to create a better customer experience tangible elements are also delivered with the service. Physical evidence is used as a differentiator in service marketing. This is the service marketing mix (7p) which is also known as the extended marketing mix Position Positioning in different areas is not always easy (I can say it is too difficult). Virgin Group was aware of the difficulties so they had to think about the Virgin brand name. They have never entered in a business before doing solid researches and analysis. They have reviewed the industry and tried to look from customers eyes. They were aware of the trade-offs they had to think before entering a new business venture and they have never underestimated the risks behind new entrance. Advertising Virgin Media launched to much fanfare in February 2007, with a public relations event and an expensive advertising campaign which covered major UK television channels, newspapers and billboards. In an effort to increase awareness of the group and its services, Virgin Medias campaign used bright red colours to portray its brand image. Recent[update] television advertising featured actress Uma Thurman and comedienne Ruby Wax, and currently[update] features actor Samuel L Jackson, whilst the print advertising features bold typography. Virgin Media also sponsored the Channel 4 reality TV show Big Brother until the end of the ninth series. Virgin Media Business/ On Thursday 11 February 2010, Virgin Media announced that its business division would be rebranded as Virgin Media Business with immediate effect. The company, which had been operating as ntl:Telewest Business, is now the largest B2B brand in the Virgin Group. This marked the end of the NTL and Telewest being used by the company. Virgin Media Business is the UKs only telco with a national fibre optic Next Generation Network. Organisations working with Virgin Media Business include London City Airport, Arqiva, Hampshire and Isle of Wight Partnership and South West Water. Consumer behaviours Understanding how consumer behaviour is changing will be an important requirement of Virgin Medias upcoming music offering and, should they become law, the Governments legislative proposals will also require measurement of the level of copyright infringement on ISPs networks. Deticas CViewà ¢Ã¢â¬Å¾Ã ¢ technology potentially offers a non-intrusive solution which enhances our understanding of aggregate customer behaviour without identifying or storing individual customers data. Consumer Segment We face intense competition from a variety of entertainment and communications service providers, which offer comparable broadband internet, television, fixed line telephony and mobile telephony services. In addition, technological advances and product innovations have increased, and will likely continue to increase, the number of alternatives available to our customers from other providers and intensify the competitive environment. See Risk Factors-We operate in highly competitive markets. However, we believe that we have a competitive advantage in the U.K. residential market due to the superior technical capabilities of our cable network over the network of the incumbent BT, which many of our competitors rely on to provide their services. We also face intense competition in the mobile telephony market, primarily driven by increased pricing pressure from both established and new service providers, evolving customer needs and technological developments. We offer most of our products on a stand-alone basis or as part of bundled packages designed to encourage customers to subscribe to multiple services. We offer broadband internet, fixed line telephony and mobile telephony and data services throughout the U.K., and currently offer television services exclusively in areas served by our cable network Segmentation, Targeting, Positioning (STP) Before start think about marketing (4P), you must understand what is STP. Terms of STP include : market strategy; target markets; positioning; market segmentation and target markets; market segmentation and demographics Segmentation Segmentation : Identifying all segments for the product/service. Many of the resources listed in module 3 will be helpful to you when you develop segments. To be useful, segments should be: Measurable Accessible (can you reach them) Profitable Distinct from one another the objective of segmentation is to find attractive markets. Strategies include Break market into components Regroup into market segments Select which segment to target Targeting Virgin Media is currently number two in the home broadband market in the UK, but it obviously doesnt want to be left behind when it comes to broadband on the move. The company has its own-brand mobile phone service, so its wasnt that much of a leap for it to add mobile broadband into the mix. Virgin is offering mobile broadband via a number of different deals. For example, if youre already a Virgin customer using its XL (20Mb) or L (10Mb) cable broadband packages or its ADSL Bundle 1 offering, you can get mobile broadband with a 1GB usage allowance for an additional fiver a month. If youre on one of the lower-end home broadband deals you can get the same package for a tenner a month. However, for this review were looking at the standard retail pack which targets people who dont already have a Virgin service. This deal costs à £15 a month on an 18-month contract for a 3GB monthly download allowance and a free USB modem Positioning. Positioning is an essential component and skill in good marketing. Perceptual maps are used to determine the position of a product, firm, person, service or idea. Positioning maps or perceptual maps can be simple, yet very effective marketing tools. One definition of Positioning Theory is: the science of perceptual strategy. It is based on a theory that strategy can only be planned in the mind of the consumer, not the marketplace*. It is important to understand the levels of competition because positioning applies at all levels of competition. For example: Product Level Corporate Level Industry Level The STP Process The growing use of the STP process has occurred as a direct result of the prevalence of mature markets, the greater diversity in customer needs, and the ability to reach specialized or niche segments. As such marketers are increasingly segmenting markets and identifying attractive segments (i.e. who to focus on and why?), in order to identify new product opportunities, develop suitable positioning and communications strategies (i.e. what message to communicate), and effectively allocate resources to key marketing activities (i.e. how much should we spend and where?). Organizations will often commission segmentation research when they want to re-scope their marketing strategy, investigate a declining brand, launch a new product, or restructure their pricing policy. Organizations operating in highly dynamic environments seek to conduct segmentation research at regular intervals, to keep in touch with changes in the marketplace. STP refers to the three activities segmentation, targeting, and positioning SOURCES 1. Virgin Media, fourth quarter 2007 results presentation, February 2008. 2. Carphone Warehouse Plc fourth quarter trading update, April 2008. 3. Domestic Competitive Market Review, 2004, Ofgem.
Saturday, January 18, 2020
Third Landscape Design
Characteristics of a Third Landscape we were looking for : -Third landscape as no scale but it has limits . These limits are usually biological limits. -Third landscape is not in a constant evolution . It is rather Inconstant depending on the modality Of the environment . -Third landscape is an opportunity as it is a global landscape without function Inspired by our task we had to the landscape we have in mind. This landscape is situated inside the ring of Tirana. Despite its location it is a forsaken inhabited space.In its prime it was a chemical attack shelter for its nearby inhabitants. Now it's just a lump on the ground covered by uncontrolled vegetation . Its entrances are used as rash bins and its borders are occupied by abandoned and illegal parked cars. Our imagination did not dare to go inside there and think what kind of flora and fauna could actually grow inside of a humid 50 year old closed basement. Based in these first sight analysis we decided this place was the opport unity we were looking for.To start the action on this newly found Third Landscape we turn our attention to Gilles Clement and his words: ââ¬Å"Acting on the Third Landscape is going with, not against nature, complying, observing and intervening as little as possible. Avoiding the regulations and remaining indifferent Avoiding the assumption of wanting to create models. The game of leaving things as they are (and as they evolve) does not, of course, avoid a decision. The action is there and it is traditional, wise, calling the skills of observation, classification and deduction into play.It is that of the scientist, not of the DID enthusiast, although in this case you start from what is already there and try to turn circumstances into opportunities. ââ¬Å"(Cit. Gilles Clement Manifesto del Terror Passages. We began to work on the primal analysis of the area. First on a larger scale we divided the area based on its functions. After this on a smaller scale around our Third Landscape. We also divided the area based on the building types such as apartment buildings , villas etc.After this we tried to go deeper inside the history of this place. We went to the Military Archive and to find plants of this Communist era shelters. Fortunately the archivist helped us even with further information about communist era shelters. Apparently every building build back than had a shelter planned as a basement in case of air attacks or chemical attacks. Many of this actually still exist today but used in different functions such as lavender rooms or even apartments. Our shelter however was of a different kind.This kind was implemented in- between already existing buildings without a shelter to offer protection to everyone equally. The plan is very simple. Double entrance door with ventilation room in-between ,tight corridors with 2 rows of sits and 2 bathrooms on each side. If a chemical attack would happen we can only imagine how terrible it would have been for 50 plus people to fight to enter this narrow place. Back on the Third Landscape we start to study the vegetation biologically growing on top of the shelter. Plants found on top of it are typical vegetation for urban areas .Essence vagaries Canonicals European Acre obtuse Ruckus Calculate Panic Sanguine As last round of analysis we start to sketch the paths and itineraries created by our Third Landscape around the area along with walking paths , bicycle paths , road paths and car parking spaces. After gathering all the above material we state the cons of our existing Third Landscape Bad Space Management No trash control and recycle Illegal parking Lack of social function Hygiene problems inside shelter Uncontrolled vegetation growth Based on this problematic and Gilles Clement words we start to brainstorm or the final result of the project.Leaded by our project leader Laura Pedant we decide to turn the Third Landscape into Tirana first ever seed bank. The idea of the seed bank was our interpretatio n of Gilles Clement words as if the only way to treat a Third Landscape is going with the flow of nature and not going against it. A seed bank stores seeds as a source for planting in case seed reserves elsewhere are destroyed. It is a type of gene bank. The seeds stored may be food crops, or those of rare species to protect biodiversity The reasons for storing seeds may be varied.In the case f food crops, many useful plants that were developed over centuries are now no longer used for commercial agricultural production and are becoming rare. Storing seeds also guards against catastrophic events like natural disasters outbreaks of disease, or war . Unlike seed libraries or seeds swaps that encourage frequent reuse and sharing of seeds, seed banks are not typically open to the public. (courtesy of Wisped IA). As for the other problems affecting the outside of the shelter we decided to build a small park for the neighborhood to encourage recycle and a car free zone so it will be ore g reen and less smoke.
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